If we focus purely on the name "WhaleShares" then yes, I agree, it's not the strongest of brand names. For example terms such as "Steem On!" or "Steemian" are not easily ported over to WS: a "WhaleSharian"?

But... that might change over time. That's mostly a matter of rebranding to a new domain name e.g. "whash.io"

^^^ Don't claim that name now @trevonjb! :P