Unilever to Facebook and Google: Clean up 'swamp' or we'll pull ads

The forceful warning to digital platforms such as Google (GOOGL) and Facebook (FB) will be delivered at an advertising conference in California later on Monday.

"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency," Unilever marketing boss Keith Weed will say, according to a copy of his speech obtained by CNN.

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