How To Create a Profitable Online Store?
There are several people who want to expand their businesses beyond the borders of their geographical location by using online channels but not everybody is successful. Why? There could be several reasons for that but there are some common mistakes also which occurs repeatedly resulting in the collapse of an online shop. Here, we have suggested the right steps and strategy required in an online shop.
Domain Name & Logo
The first and the most important thing are to select the most appropriate domain name and logo for the business. Both the name and logo must match with the core function, products and theme of the business as both of these describes the business in its entirety. The name must be simple and not very long otherwise the visitors could face problem in recalling the name. How To Choose A Great Domain Name
Web Hosting Service
At the time of launching a website for an online shop, selection of the web hosting services gets primary importance. In order to save money and time, it is necessary to select a hosting service which provides the option to create online shop option. Another important factor which also leads to time and money saving is to select web hosting service which provides 24 hours technical support. This will reduce the cost of hiring full time technical support personnel so here, by just two examples; we can see the importance of web hosting service provider.
Payment Methods
One of the biggest concerns of an online shopper is that if the website is safe for online shopping or not? If this concern is preemptively addressed and resolved than half the job is done. The best method to resolve this problem is to adapt famous and recognized payment methods like PayPal and/or Google Checkout etc. They provide free of cost registration of the business and charge a nominal amount on every transaction.
Product Information
The product offered for sale must have all the technical and other details so the buyer can easily understand what he or she is buying and save the sellers from the hassles which occur after the sales. Also specify if the product is in or out of stock. It is also necessary to mention to change and refund policy as well as the details of the guarantee of the product and delivery timings.
Product Picture
A picture says thousands of words. It is extremely necessary to upload the pictures of the product otherwise it will lack attractiveness in front of the buyer and he will not know how does the product looks like? On the other hand, a photograph taken in a professional manner will increase the attractiveness of the product. Enlargement option of the photograph will help the customer to examine the product more closely and will be an added advantage for the seller.
How To Get Traffic On The Website
One of the main causes of failure of an online store is that the store remains unsuccessful in attracting traffic on the website. So, how to attract enough traffic to your website to run it successfully? Obviously, in the initial stages, no one is able to spend thousands and thousands of Dollars on advertising so the best method is to start with a niche store having a single or very few products instead of attempting to create an online shopping mall having everything in it. Imagine the appearance of search results where a person makes 2 different searches first the keywords “the best online shop” and the second is “best jackets online” so if you are selling jackets, which search would be more beneficial for you? Certainly, the second one because best online shop is a common search keyword and best jackets online is a bit generic increasing your chances to appear among the top search results.
Contact Details
For the convenience of the customers, what you must mention are the contact details. This should include phone number, email (it would be better to have separate emails for general inquiries, refund & exchange, dispute resolution and billing) and live chat.
Now, after making all of the above arrangements and provisions in your online store, you are ready to go![/img]