Vu 'Official Android TV' Series Launched in India, Prices Start at Rs. 36,999

Vu has launched its first range of Android TV models in India
The new lineup all offer 4K UHD resolutions, and 20W speakers
The company is touting the use of 'official Android TV'
Vu Televisions on Tuesday launched its first Android TV range in India, called Vu Official Android TV. Three models have been launched – 55-inch (55SU138), 49-inch (49SU131), and 43-inch (43SU128). All three models have 4K UHD panels, two 10W speakers in the integrated soundbar, voice control, and other common features. The new Android TV series from Vu appears have been launched to take on Xiaomi's entry into the Indian market with its own 4K HDR offering, the 55-inch Mi TV 4 that's priced at Rs. 39,999.

Vu Official Android TV series price in India
The Vu Official Android TV 55-inch (55SU138) price in India is Rs. 55,999. The 49-inch (49SU131) model is priced at Rs. 46,999, while the 43-inch (43SU128) model is priced at Rs. 36,999. All three models will be available to buy via Flipkart and Vu flagship stores from Friday, March 16. The prices are competitive when compared to the 55-inch Mi TV 4 offering, however, the Xiaomi television also offers HDR support apart from its 4K resolution. At the launch event, Vu Televisions CEO and Design Head Devita Saraf said that the company wasn't directly competing with Xiaomi, calling the Chinese company a "low-end brand".