Video Frontiers
Video Frontiers
Video can serve to engage viewers at a site or for advertisement campaigns created for Facebook and You Tube. The last two along with Google dominate their fair share of the video markets. Videos can serve to engage the viewers by keeping them at a website. Thus, reducing the sites bounce rate. A high bounce rate at a website serves as an indicator that is less relevant for the service, product or information that is been searched.
Engaging video viewers with sounds and visually tends to be the norm. I prefer to create White Board or Animated videos without sound. Sound can serve as a distraction to the visual cues an animation is trying to convey. Silent movies did not prevent Charlie Chaplin from becoming wealthy movie star over one hundred years ago. Have you spend time in Facebook over the last three years? Facebook has an area called time line
which is predominantly used for its member to share their live events, news or events with friends and family.
Less than twelve months ago time line traffic was composed of pictures or articles. Six months ago most of the traffic appearing in the time line has been videos. Pictures and articles have been pushed to the right side of the page which generates smaller window frames therefore, no one really pays attention to them. Running advertising campaigns with picture ads on the right side of the page has become a losing proposition for advertisers. The timeline presents the videos in auto play but without sound and it’s a technique used to make the viewer interact with the videos. The technique is called Pattern Interrupt learn more in the video below. Facebook uses the act of engagement to charge the advertiser whether the video is viewed partially or complete.
Leveraging this wonderful way of promoting a business must not be neglected at all. Well said is the phrase, a picture is worth a thousand words! And in today’s age, when people feel the utter tug of time even in their personal lives, it is just a folly to expect them understand your products by reading about them. A far more intelligent way to achieve this is to explain those pages in just a short sweet film of 1-2 minutes. People will not mind watching it, even if they do so just for entertainment. You have at least gained an attention span that could be fruitful in the future!
Changes are coming with video marketing and is no longer a field reserved for major corporations. If a video maker with photos and music are still your favorite choice, I would suggest heading to You Tube and using their videos editor. I’m sure you have a movie maker in your PC computer but the reason I make the suggestion is due to the large number of free copy right songs available within the You Tube Editor. In the past I created a video with some music I had paid for and You Tube wouldn’t let me upload it because it said that I was using a copy protected song.
I hope this article encourages others to explore a variety of methods to make video animation on line now that you learned about their demand. Don’t be discouraged I told you how to make video on line free music included with the use of pictures and the YouTube video editor.
Thanks for reading my initial article and I hope that video production and marketing are part of your growth plan now and in the future my site name is counselor. I'm a Licensed Mental Health Counselor and it was not taking! Your support is appreciated and thank you in advance. I would like to create a mental health or video category does any one know how I can do it?
Thanks,
Giovanni Benavides LMHC
I upvote U