Hi @krystalt :)

Honestly, that's a good question and I'll tell you from a psychological perspective, people become very attached to their foods emotionally and the world (mostly Western) has become attached to this vision and commitment to bloody, juicy, rare meats... I know many people who will turn back a steak if it doesn't come out bleeding (I worked in a fine dining steak house for 3 years) -_- I for one am with you (now) but I used to be one of those people!

Of course there are other ideas and recipes and meals to try to fill the void (my steemit page is full of them) but in this case, I just think that companies are working towards appealing to the emotions of those in transition to give them an option where they no longer feel that they are giving up something they have grown attached to over their entire lives! It's just psychology.

As a nutritionist I can say to you that people do not succeed in changing their diets if they feel emotionally attached to what they're giving up so I feel that these burgers are going to be an important steeping stone in transitioning people to the point where they no longer need their crutch and start to venture off into those other ideas/meals/recipes you were suggesting before.

It's just a tool to help and I think it's going to be really effective and positive for not only health but the environment :) Hope this helps clarify why I posted <3