Logo source

Repository

https://github.com/moodle/moodle

Linked Task Request

It can be found in the Utopian visibility whitelist

Introduction

My name is Miguel Dos Reis, I'm from Venezuela and I live in Portugal. The first time I had used ads on social networks was a few weeks ago, when my brother asked me to help the business he is working on. That's when I started to get interested in this area. I chose Moodle as my first visibility contribution for utopian because I have already used moodle in the university where I was studying, and I can say that this project its very useful to optimize the educational process.

Campaign Strategy

Day 1

The intention is that the publicity reaches all those people who are still in the university (whether teachers or students), who are mainly Spanish speaking, so I chose the target audience to be all of Latin America. I also assumed that older teachers would not be so willing to change to new technologies, which is why the chosen age range was 18-55 years.

Region: Latin America
Age : 18-55
Gender : Male and Female
Language: Spanish, English
Devices : Mobile Phone and Pc
Keywords : Universidad publica (public university), Universidad privada (private university), Estudiantes (students), Profesores (teachers)
Bidding Strategy: Low Cost
Message: "Mejora tu experiencia Universitaria y Aprende con Moodle - Improve your university experience and learn with Moodle" "Solida plataforma de aprendizaje de codigo abierto - Robust Open source learning platfrom"

schedule to show the advertising

Changes on day 2

After analyzing the results of day 1, I noticed that among women, advertising had less performance, at the same time that people between 45 and 55 years were not willing to go into advertising, so make the first pair of changes.

Age : 18-45
Gender : Male

Changes on day 3

After the day 2, I noticed that the performance of advertising in Venezuela was much lower than in the rest of the Spanish-speaking countries, so I decided to exclude Venezuela from the target, and change the message in a way that was more friendly to the user.

Region: Latin America (Without Venezuela) and Spain
Message: "Mejore el proceso de aprendizaje y aprenda con Moodle - Improve the learning process and learn with Moodle" "Aprende con Moodle - Learn with Moodle!"

Campaign Content

You can see the ad, here

Campaign Results & Summary

Day	People reached	Clics	Rate
1	4573	30	0.65%
2	4022	26	0.65%
3	3008	34	1.13%
Total	11208	90	0.80%

*The sum of the people reached is not equal to the total because some people were reached 2 times on different days

You can check the report here:

• By age and Gender
• By country

After the third day, seeing the increase in performance, I can conclude that the message used, and the economic situation of a country can strongly affect the possibility of a person entering the advertising. I trust that by improving the advertising message, I will be able to have a better result in future contributions for this project.

Proof of Authorship