UI/UX, branding and logo Design for European Financial Transparency Gateway (EFTG)
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Repository
Linked Task Request
[STEEM BOUNTY] EFTG – Talented Graphic Designers needed to create logo and visual identity for portal running on private STEEM Blockchain by @utopian.tasks for EFTG Project.
Details
Aim of the EFTG Pilot Project consists in developing a blockchain platform infrastructure technically enabling citizens and investors by giving them increased accessibility to public regulated information provided by the participating Officially Appointed Mechanisms (OAM). The EFTG Pilot Project also aims to provide search capability among real Member States' data, such as those from the Annual Financial Reports (AFR) in order to help contribute to further integrated capital markets.
Task owner was looking for branding and UI design for European Financial Transparency Gateway (EFTG) EC Initiative, which is a new initiative of the European Union Commission.
UI Design - My goal was to make a professional looking, but still simple and usable UI design. A poorly designed user interface has a really bad side effect on productivity, so i've tried to use straightforward and scalable for all desktop screen resolutions. I choose some colors which are easy for the eye and fonts which are easy to read even on small resolutions. Tried to push the usability to the maximum.
Logo design - I chose Lato font as main font for the logo. I tried to keep the simplicity of the UI and branding design and to adopt this principles on logo design too. The simple shape above the "EFTG" creates a dynamic, movement feeling while it keeps the readability of the brand name.
Branding guideline - The Task owner suggested to use business blue color as the main one, so i used blue, white and some grey as highlight and accent colors. Montserrat is a great font - I've chose this one as the font of UI design - with great variety of font weights. Used only medium and normal font weights to keep the UI simple and to prevent unnecessary http requests (using way too many fonts usually slow down websites, my goal was to prevent this).
Benefits / Improvements
I've tried to use tree simple principles while i created the UI, Logo and branding design: Simpicity, Usability, Flexibility. I think this are the main characters of a strong brand and usable interface too. So i've tried to apply this everywhere over the designs. I think this helped me a lot to make the designs consistent and unified.
Screenshots
Logo variants
High resolution png and source files of the logo are available HERE
Branding guideline
UI Design
Working prototype
Figma (the tool which i used for UI design) give the possibility to create interactive prototypes. Feel free to check how the new search screen will work in action: Figma prototype of EFTG UI
Proof of authorship
Tools
I have used Figma for creating the UI and Affinity Designer to make the logo and Adobe Photoshop to create the psd version of the logo.
Original files
This work is licensed under Creative Commons Attribution 4.0 International License
Proof of Work Done
[outwork's Github profile](https://github.com/outwork
Thank you for this excellent contribution.
Please include export of UI in PDF. Figma is not used that much and we need the way to inspect the design and of course, it would be used in the future.
Please include logo in one color (black) and inverted (white on black bg).
Include definitions of colors in CMYK and Pantone of that blue. Also a definition of that blue gradient.
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Hi. Thank you for your feedback. I have updated the Google Drive folder with the new details/graphics:
Thank you for your review, @andrejcibik!
So far this week you've reviewed 2 contributions. Keep up the good work!
Hi outwork - Many thanks indeed for contributing positively to our EFTG project. It was a real pleasure interacting with you. Both your commitment, patience and drive enabled delivering quality outputs that are matching our business requirements.
Hi Christophe. This was a really fun project, really loved to work on it. Thank you for your kind words and feel free to message me on discord if you need my help!
Nice design work, @outwork.
Thank you, glad you like it @zorank!
Cool, i want to follow but i get a time-out :-(
Posted using Partiko Android
Please try again from your computer. Thanks you @bubke!
All good, following, fantastic logo by the way
Posted using Partiko Android
I love it too. Simple and brandable.
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