MeraSteem Logo Design - Utopian.io Graphics Contribution
Repository
https://github.com/ravigohel/merasteem-ui
Linked Task Request
https://steemit.com/utopian-io/@merasteem/task-request-a-logo-for-merasteem
Details
My task was to submit logo design concepts for @MeraSteem. My challenge for myself was to submit a concept using a single, easily recognizable mark, that delivers a clear message based on the business's core values.
MeraSteem is a project that helps businesses by providing resources to get them off of the ground. In other words, MeraSteem acts as a launchpad for new ideas. To symbolize this, the icon is modeled after the image of a rocket.
This design delivers three different meanings. The first is a "M", for Mera, hidden inside the image; the second, two heads inside of the ship to represent community; and lastly, as mentioned before, a rocket to symbolize propelling new ideas and businesses.
Primary Color System
Color plays an important role in the MeraSteem identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which compromises the color scheme. Consistent use of the colors will contribute to the cohesive and harmonious look of the MeraSteem brand identity across all relevant media. Check with your designer or printer when using the colors so that they will always be consistent.
Gradients
Using colors from the primary color palette, two gradients have been developed to be used as backgrounds and image overlays. Use of these gradients for logo color variations is not recommended.
Typography
https://typekit.com/fonts/mr-eaves-xl
Color Variations
There are only 5 accepted and recommended color variations: main, teal, blue, pink, and purple.
Reversed Color Variations
For reversed versions of the logo, the most visible solution is using the logo in white over the already described accepted colors: gradient 1, gradient 2, teal, blue, pink, and purple.
The logo can be used over images as well, but it is recommended to keep the defined brand colors or gradient overlays when doing so.
Black & White Variations
Logo Clearspace
Whenever you use the logo, it should be surrounded by clearspace to insure its visibility and impact. No graphic elements of any kind should invade this zone.
To work out the clearspace, take the height of the logo and divide it in half. (Clearspace = Height/2)
Additional Sizes
Benefits / Improvements
- Strong concept built on business's core values
- Useful in all applications (print, web, mobile) and flexible in orientation.
- Recognizable
- Visible at all sizes
Proof of Authorship
Tools
- Paper & Pencil
- Adobe Illustrator CC
Original Files
https://drive.google.com/open?id=1facD05EiIUixdfMDONurHyEJvEbjcavW
Hey @mrgodby ,
Excellent work and presentation! I appreciated all process of your work and final result. Thank you for the contribution.
Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.
To view those questions and the relevant answers related to your post, click here.
Need help? Write a ticket on https://support.utopian.io/.
Chat with us on Discord.
[utopian-moderator]
Thank you for your review, @baranpirincal!
So far this week you've reviewed 6 contributions. Keep up the good work!
Such a beautiful concept. I like the idea and the finalised version. I must say that the "blue" is the most appealing one out of all the colour versions for me but all of the versions are wonderful.
Congratulations! Your post has been selected as a daily Steemit truffle! It is listed on rank 19 of all contributions awarded today. You can find the TOP DAILY TRUFFLE PICKS HERE.
I upvoted your contribution because to my mind your post is at least 6 SBD worth and should receive 88 votes. It's now up to the lovely Steemit community to make this come true.
I am
TrufflePig, an Artificial Intelligence Bot that helps minnows and content curators using Machine Learning. If you are curious how I select content, you can find an explanation here!Have a nice day and sincerely yours,
TrufflePigHi @mrgodby!
Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your post is eligible for our upvote, thanks to our collaboration with @utopian-io!
Feel free to join our @steem-ua Discord server
Hey, @mrgodby!
Thanks for contributing on Utopian.
We’re already looking forward to your next contribution!
Get higher incentives and support Utopian.io!
Simply set @utopian.pay as a 5% (or higher) payout beneficiary on your contribution post (via SteemPlus or Steeditor).
Want to chat? Join us on Discord https://discord.gg/h52nFrV.
Vote for Utopian Witness!
Congratulations @mrgodby! You received a personal award!
You can view your badges on your Steem Board and compare to others on the Steem Ranking
Do not miss the last post from @steemitboard:
Vote for @Steemitboard as a witness to get one more award and increased upvotes!