PROMOTING ACTIFIT 27.07.2019
Repository
https://github.com/actifit/actifit
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
In recent times, there has been an upsurge of calls to live healthily and stay fit. This call has come from many quarters, mostly from the medical field. This has caused a promotion of fitness gadgets, activities and diets.
Actifit is an application that helps you to keep records of your fitness activities and in turn, you stay fit and live a healthy life. It is available on Android and iOS. The latest version also supports nine languages.
Targetting and Audience
Actifit supports a lot of fitness activities and this gives me to opportunity to choose from a large number of activities.
In the last promotion, I targetted 5 activities that most people are involved in namely running, walking, jogging, basketball, football. This time I added activities like weightlifting, swimming, hiking, house chores etc.
The caption of the ad was to attract people to keeping detailed records of their activities, knowing fully well that the human brain is limited in how much and how long it can keep records.
Country: Canada
Age: 18 - 45
And because Canada speaks more than one language, I choose people who speak English because the ad message is in English. Some people might decide to promote to all because of the presence of Facebook translate, but my experience with Facebook translator has not been great, it easily misinterprets words and messages.
Graphics
Image Source: I sourced the image from one of @actifit posts on Steemit. The image has a resolution of 639 x 194 px
Bidding Strategy and Results
I choose the Cost Per Click (CPC) bidding strategy to have link clicks and website visits. This means that Facebook is to deliver the ad at the best possible rate.
I spent a total of $15 and it ran for a total of 10 days. The gender results are as follows; Women 35.43% and Men 64.57%.
| Activity | Result |
|---|---|
| Reach | 10,109 |
| Link clicks | 225 |
| Spend | $15 |
| CPC | $0.06 |
| CTR | 2.22% |
Campaign Content
Screenshots of ad placement.
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
AD REPORT
https://drive.google.com/file/d/1z_SD_BuXQvSQ6ZPAXDomZIjAE7nHenoM/view?usp=drivesdk
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
VIDEO EVIDENCE
Dear @jingis07,
It is nice to see another contribution from you.
Thank you for taking the time to promote @actifit and to do it in Canada.
I think that you did well selecting a new country and I find your audience (18-45 years old) well defined and relevant. I would however suggest a stronger and more specific caption of your ad.
Some of the unique aspects of actifit are its rewards, its highly active (and growing) community and its recent Market where its tokens can be redeemed!
Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.
To view those questions and the relevant answers related to your post, click here.
Need help? Chat with us on Discord.
[utopian-moderator]
Thank you for your review, @katerinaramm! Keep up the good work!
Hey, @jingis07!
Thanks for contributing on Utopian.
We’re already looking forward to your next contribution!
Get higher incentives and support Utopian.io!
Simply set @utopian.pay as a 5% (or higher) payout beneficiary on your contribution post (via SteemPlus or Steeditor).
Want to chat? Join us on Discord https://discord.gg/h52nFrV.
Vote for Utopian Witness!