Matti is a web portal dedicated to everything related to the world of ceramics. Show, Buy, Sell, Send to do some work, while it is related to the trade of ceramics industry is possible.

Repository	Owner's request

Design a suitable and high-resolution logo for our project.
The logo shall follow these guidelines:
It must be available in web safe formats like JPEG, PNG, SVG etc.
It must not resemble any existing logo.
It must be consistent with the color palette of our web app.
You can use this resource to design logos. But don't just take any logo it generates as it is. Customize it to make it unique.
Make a number of logos, then we'll vote to select the final one.

As you know I like to carry out previous research, besides making a selection of keywords, this helps me define a concept, after I have that concept, I go for a walk all over the web, first to inspire me, and second not to repeat designs, the truth is a little difficult, it has happened to me that sometimes I have a final design and it turns out that something similar had already been created, the truth is very annoying.

When everything is done and everything seems correct, I start producing sketches with different levels of fidelity, sometimes I make many variants, sometimes not, everything depends on how clear my way is. Sketching will always be the only way to find the correct and balanced way for a logo.

The first proposal presented to the owner was accepted but did not meet the requirements, it was also quite basic. I wanted to represent a kind of surface to which some tiles had been removed which resulted in the shape of Letter "C".

It is worth mentioning that the name I gave him was not the correct one either, in a few words I started this proposal poorly, luckily the owner clarified me several things, like for example that the name was Maati which is a word of the Gujarati language that comes from a city located in the west of India called Guyarāt this word means clay or soil. Trying to be as minimalist as possible, my main base was the soil and its different layers, the clay is divided into different classes and is present in each of these layers. The isotype design is built within a golden area that best visual aesthetics.

source

The proposal focuses on helping to improve the project. Through a little research, I managed to create an attractive and differential form. My logo offers a new visual identity, it is a modern logo, easy to remember, minimalist and with a great visual impact that adapts to different environments.

For this occasion I did not have a clear idea of the font I was going to use, at the beginning I had chosen 3, Kanit, Monserrat and Libre Franklin, I began to discard the options and placed the three sources side by side. And he decided to eliminate Libre Franklin, why? The letter A is a little loose and does not convey the strength I was looking for.
Having only two, I did the test next to the logo, the space between the isotype and the typography that I established through this particular form, you can see that the letter I joins perfectly with this end of the form. When I had it, I saw that something was making noise, it was that little point of the letter, by eliminating it, a pleasant white space was created that attracts the eye. Next I show you the process.

The security area, this part of the design brings many questions, a moderator asked me how this is determined, the answer is simple, this margin is determined by the designer. Many use some part of the logo to establish this space, in my case I do the same, only that part that I use the delineation in a perfect square, the X that I always use only determines the space that will always be 1x or 2x, it could be a meter, a centimeter, a millimeter or a pixel, always varies according to the size in which the logo will be displayed. This space will help the logo always have legibility and clarity with others. Below I give a simple example of how this space is implemented

This work was created with Ilustrador of Adobe CC

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