Too true. The very statement “X makes LEARNING FUN” is an implicit message that learning is a chore. It’s fucking ugly. Pardon my French, but when we rape children of their innate and intrinsic love of learning by sending the message that learning is a chore, it kills their natural spark of curiosity inside, slowly but surely dulling their zest and zeal for life, and their natural, insatiable curiosity and appetite for knowledge. It’s a tragedy and travesty of the most putrid, egregious, and patheticly evil degree.