This Is the Cryptocurrency Mark Cuban Is Backing Lucinda Shen Jun 30, 2017

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Entrepreneur Mark Cuban, who previously helped Bitcoin's value drop after calling it a "bubble," is now interested in another digital currency. And no, it is not Ethereum, but the UnikoinGold.
According the Coindesk, Cuban is participating in another fundraising round of one of his portfolio companies, a sports-betting blockchain platform dubbed Unikrn, via an initial coin offering.
An ICO is a crowdfunding method that has grown in popularity as of late among blockchain startups, with more than 30 ICOs already this year. Companies sell their own digital currencies and use the proceeds to fund their businesses.
Unikrn has already raised some $10 million from investors, including Ashton Kutcher. The company allows anyone to place bets with its digital token, the Unikoin, according to Coindesk.
Investors will be allowed to register for the pre-sale starting mid-July. About 1 billion UnikoinGold tokens will be up for grabs.The company has yet to establish a price for the UnikoinGold, though investors will be able to exchange digital currency for Ether, the token under Ethereum.

Comments: I can certainly see the benefit or attractiveness of placing sports bets using the unikoin gold currency. Many sports fanatics love to place their bets and gamble on their favorite teams. just imagine using unikoin to bet on everything from horse races to greyhound races, baseball, football, tennis, soccer, boxing and other sports venues. I can only imagine getting paid by a company to promote one of the crypto currencies as a mind changer about any bubble real or imaginary.