Unibright ICO - Interview with the CMO, Daniel Benkenstein

This week I interviewed Daniel Benkenstein, the Chief Marketing Officer of Unibright, to let my readers learn more about him and the blockchain project.

Unibright wants to make it easier for businesses to take advantage of the blockchain technology, and are creating a number of templates which makes it easy to integrate Blockchain technology into existing businesses. Unibright will help businesses choose the right template, and everything else will be generated automatically.

If you want to participate in the ICO you can use this link to register: https://unibright.io

1. Let's start with an introduction of yourself. What is your position in Unibright and what are your tasks?
My name is Daniel Benkenstein and I am the CMO of Unibright. I am a blockchain enthusiast and I love good coffee. We are a startup. Therefore anybody of us has many roles. In the current project phase I spend most of my time presenting Unibright at events, talking to potential investors or filling out interview questions.

2. Tell me more about yourself. What other positions have you had before you got this job? And what interests do you have?
I studied Media System Design and did my diploma in 2008. In 2010 I founded my first company in the field of digital marketing and web development. I was board Member of Marketing Club Südhessen (Germany) and lecturer at University of Applied Sciences in Darmstadt (Germany).

I am very active and I love my work. I get energy while traveling to foreign countries, skiing or bouldering.

3. How will your knowledge and experience make an impact on this project?
I have a very large network of Entrepreneurs/Friends and I will use these contacts for Unibright to build strong long-term relationships to business partners.

4. Unibright was founded in 2017 as a spin-off of an existing consulting company, which has existed since 1989. In 2011 you created your own integration platform, and in 2016 you started your blockchain spin-off. Can you tell us more about why you decided to integrate the blockchain technology into your project?
In 2017 the market for business integration increased by 11% to 27 B USD and the market for blockchain technology increased by over 60%. Imagine the possibilities of combining two growth markets.

5. Which parts of the world will you be focusing on in the beginning when launching the Unibright platform, and how will you attract business to use it?
We are a German company and SPO Consulting and has a rich portfolio of clients from Germany. Also our go-to-market partners will join our mission with their client portfolio as well. At the moment there are new opportunities every day and we will make sure to have pilot projects from different industries to show the variety of the Unibright framework.

6. What are potential blockchain use cases for the enterprise world as you see it?
That's a very important question and therefore we added a whole section on our website about use cases. The Unibright Framework offers different Smart Templates like:

• Multi-Party-Approval
• Batch Tracing
• Asset Lifecyle
• Request for Quotation
• Shipping Process Monitoring
• Invoice Releasing
• New Hire
• Insurance claim processing
• Milestone based project payment

For us it is important to state that blockchain will bring benefit to businesses, but has to be integrated into existing processes and system landscapes.

7. Among the list of clients from your other business, SPO Consulting GmbH, we can find big brands like Samsung, Siemens, Lufthansa and Shell. Will you transition these clients to Unibright?
SPO Consulting has built a strong and trustfully business relationships during the last years with some really big brands. We are in contact with them and evaluate the possibilities of working together for a Unibright pilot project. In fact, all of our templates were inspired by real projects we did with real clients.

8. Who are your main competitors in the blockchain industry?
For us it is not so much about competition, it is more about opportunity. We do not offer an own blockchain protocol. We are sure there will be great blockchain implementations for different industries, having different advantages over other implementations. As soon as one of these are used in real projects or become something like an industry standard, they will have to be integrated into other systems - and that's where Unibright kicks in.

9. In the roadmap it says that the pilot phase will start in Q4 2018 and the product launch will be in 2019. What are your goals for the pilot?
The interest in blockchain technology is stunning. But actually there are too less real-world-examples available. Therefore lots of companies are unsure about blockchain technology. One of our biggest goals is to create some strong and meaningful real-world-projects as proof of work of our integration platform.

10. What are your main challenges right now?
To be patient when waiting on somebody and don't losing the relation to time during the Pre-ICO-period.

11. On the 10th April the Unibright tokensale starts. Other ICO's have experienced challenges like not reaching their soft cap, overwhelming growth in short time due to popular YouTubers mentioning it, scam attempts etc. How are you preparing for it?
Let me answer with one of my favorite quotes. "The key to success: The courage to change the things you can. The power to endure the things you can't change. And the ability to distinguish both."

Our team is terrific and everybody of us gives 120 % to make Unibright a success story. We have a product with a real unique value - and we are sure Mr. Market will show we succeed.

12. Something else you want to add?
"It does not matter if you think you will succeed or you will fail. you are right in any case." I know which side I am on! Join us! Our Token Launch is on 10th April.

Thanks to Daniel Benkenstein for this great interview.
You can read more about the Unibright ICO and the project on the links below. The ICO is starting April 10th if you are thinking about investing.

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Website:
https://unibright.io

Telegram:
http://t.me/unibright_io

Bitcoin Talk ANN thread:
https://bitcointalk.org/index.php?topic=2892915

Bitcoin Talk Bounty thread:
https://bitcointalk.org/index.php?topic=2994777.0