Ubex: Artificial Intelligence in Advertising

adedayor (45)in #ubex • 6 years ago

Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers
Digital advertising, also called Internet advertising ("Internet marketing") is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
The digital advertising market has grown massively over the last 4 years, with an average annual growth of more than 23%, and according to the forecast of Magna Global, the size of the market of advertising software will reach $42 billion by 2020.

The massive growth of the advertising market doesn't stop it from difficulties as the advertising market is faced with some problems like low targeting efficiency, non transparent counterparty relationship and a high level of fraud. As a result of these problems, every partaking sides of the relationship suffers for it as advertisers over pay for each client involved, publishers received lesser rewards and consumer of advertising are mostly dissatisfied with its quality.

In a way of providing a lasting solution to the above problems, Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. And with this, Ubex provides a transition from the traditional pay-per-click scheme tobthe payment for targeted actions, which is the most fair and interesting model for all market participants.

Ubex Platform
The Ubex platform will provide ample opportunity not only for advertisers and publishers, but also for companies that need regression analysis of users data. The system's neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided by partner companies.

The Technology

The main features of the system can be explained on the life cycle of a widget that promotes a car insurance services, from (1) The advertiser's (2) The publisher's and (3) The user's perspective respectively.

Ubex Wallet
The Ubex token will serves as a payment unit on the Ubex platform, to credit funds from the advertisers' account first the display of advertising materials that they have bought. In addition, the Ubex Platform will allow the input of Tokens into the system and their output for a wide range of Crypto a d fiat currencies. The exchange rate will be determined by the needs of the market and based on the trade data of the Ubex Token.

RoadMap