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RE: My Findings on Using Twitter Ads to Promote My Blog Posts
Yes for payouts it makes a difference - but I suspect most people who see it will not be on Steemit anyway. I wouldn't really think of it as a way of getting a larger payout. It is more a way of spreading the awareness of Steemit and the number of readers.
Good point, there probably aren't many users here with enough time to split between several platforms.