X (Twitter) removes NFT profile pictures from support page

Social media giant X, formerly known as Twitter, has removed support for nonfungible tokens (NFTs) from its premium subscription page.

As late as Jan. 1, X still featured profile picture support for NFTs. “As a Premium subscriber, you can create and customize your profile so you can show off the NFTs you own in a hex-shaped profile picture on your account,” the support page said. “After a temporary connection to your crypto wallet that allows you to set up an NFT as your profile picture, your digital asset displays in a special hexagon shape that identifies you as the owner of that NFT.”

By the time of publication, however, NFTs had been removed from X’s premium support page.

On Jan. 20, 2022, Twitter officially launched NFT profile pictures with a verification mechanism. Paid subscribers who used NFTs as their user profile received a special hexagonal border on their avatar.
In a similar move on March 15, 2023, Meta removed its support for NFT profile pictures on Facebook and Instagram, just 10 months after the integration was announced. While no specific explanation was given for the cessation, Stephane Kasriel, head of commerce and financial technologies at Meta, said that it was ending NFT support “to focus on other ways to support creators, people, and businesses.”

Shortly after the crypto bear market began, NFT trading volume had already plunged over 98% by September 2022. At the time, an NFT only fetched about $285 per sale on average, compared to around $2,000 in early January 2022.