SuperEx丨After Trump personally issued coins, Solana and Meme became the biggest winners
On the morning of January 18, 2025, former U.S. President Donald Trump made waves in the crypto market with the announcement of his very own Meme coin, TRUMP. The launch of the coin on his personal social media account triggered a series of events that not only propelled TRUMP into the limelight but also made Solana (SOL) and the broader Meme coin market some of the biggest winners in the space. As with many cryptocurrency events, the news sparked immediate reactions across the market. In this analysis, we explore the broader implications of Trump’s entry into the Meme coin space, the performance of the TRUMP coin, and the ripple effect on Solana and the Meme coin sector at large.
The Meme Coin Landscape: A Rapidly Evolving Space
Meme coins have come a long way since the inception of Dogecoin (DOGE) in 2013. Initially perceived as a novelty or a joke, the popularity of Meme coins has surged in recent years, largely driven by community engagement and social media trends. By 2025, Meme coins have evolved into a significant portion of the cryptocurrency market. According to CoinGecko, the combined market cap of the top ten Meme coins reached over $140 billion in early 2025, reflecting their growing influence and appeal.
Trump’s entry into this space by launching TRUMP, a token designed around his personal brand, signals that the world of digital currencies is entering a new phase — one where Meme coins are being used as tools for personal brand marketing and economic engagement. The significance of this move is clear: the increasing role of celebrities in crypto markets is shaping the future of digital assets.
TRUMP Coin: A Strategic Move
When Trump announced the launch of his Meme coin, speculation ran high. Initially, some crypto enthusiasts and industry experts speculated that his social media account had been hacked due to the lack of official statements from his team. However, the subsequent confirmation of the launch caused a surge in interest, with TRUMP quickly becoming one of the most talked-about topics across social platforms.
The TRUMP coin was designed to leverage the substantial global following of the former president, bringing with it an instant market presence and access to millions of potential investors. Upon its release, the coin experienced an immediate price surge, with its market cap briefly surpassing $8 billion within the first 24 hours of trading. The token’s rapid rise and volatility reflect the power of celebrity influence in driving both speculative demand and initial liquidity in the crypto market.
Notably, the trading volume of TRUMP spiked to over $1.3 billion in just a few hours after the launch. This was a remarkable figure, given that the coin had not yet established any real-world utility or application. The spike in volume was primarily driven by speculative traders hoping to capitalize on the FOMO (fear of missing out) effect generated by the announcement.
Solana (SOL): The Unsung Winner
While the TRUMP coin may have grabbed the headlines, another key winner in this scenario was Solana (SOL). As the blockchain of choice for the TRUMP coin’s issuance, Solana benefited immensely from the media attention surrounding Trump’s launch. The price of SOL surged by over 10% within 48 hours of the announcement, marking a significant uptick in Solana’s market position.
Solana’s ability to offer low-cost, high-speed transactions made it an ideal blockchain for issuing Meme coins, which are typically subject to high volatility and rapid trading. Solana’s scalability, combined with its increasing adoption across the NFT and decentralized finance (DeFi) sectors, has established it as a top contender in the blockchain race. The Trump-backed coin’s success underscores the growing importance of Solana as a platform capable of handling high-profile token launches and the demands of mainstream adoption.
In the first week following the TRUMP coin’s release, Solana saw its market cap rise from $13.8 billion to $15.2 billion, a 10.1% increase, driven by the transaction activity linked to the coin. Solana’s blockchain capacity allowed the TRUMP coin to scale rapidly, and this increased usage is likely to attract further projects looking to launch on the platform.
Meme Coins: A Growing Force in the Crypto Market
According to a statement from Trump’s team, the issuance of $TRUMP is intended to “celebrate a leader who does not back down in the face of adversity.” This meme coin not only centers around Trump’s political image but also incorporates his experience of being targeted for assassination during the 2024 campaign, further evoking emotional resonance in the market. Combined with Trump’s commitment to supporting the cryptocurrency market, investors are filled with anticipation for the future of $TRUMP.
More importantly, the release of $TRUMP signifies that Trump is riding the wave of meme coins, personally entering the game in the most down-to-earth way as a sitting president. As the first president to issue a meme coin, Trump’s unconventional move directly injects his political influence into the meme coin market. This not only demonstrates his strong endorsement of cryptocurrency but also helps to further “break the mold” of crypto, attracting more attention and capital, and signaling positive prospects for the cryptocurrency market in terms of policy outlook and liquidity.
The success of $TRUMP marks a turning point where meme coins are no longer just short-term speculative tools, and more investors are starting to view them as a long-term asset class with potential. Trump’s endorsement has reinforced investor recognition of this asset category, marking an important shift for meme coins from a purely social phenomenon to a digital asset with commercial potential.
Market Volatility and Long-Term Sustainability
However, as with any volatile asset class, the long-term sustainability of Meme coins remains a question. The volatility seen in the early stages of TRUMP coin’s release is a typical characteristic of the Meme coin market. Price fluctuations driven by social media hype, celebrity endorsements, and community sentiment can lead to rapid rises followed by equally sharp declines. In fact, after the initial rally, TRUMP briefly fell below $40, before finding a level of stability in the market.
While Meme coins may offer short-term profits for traders, their long-term potential as sustainable assets remains uncertain. Without clear use cases, robust ecosystems, or utility beyond speculation, Meme coins are likely to remain highly volatile and subject to swings in sentiment. However, the entry of TRUMP into the market has proven that these tokens can generate attention and market activity quickly — whether or not they can maintain value in the long term will depend on how well they are integrated into the broader digital economy.
Conclusion: The New Landscape of Meme Coins
Trump’s launch of the TRUMP coin marks a turning point for the Meme coin sector, signaling that celebrities are becoming key players in the market. The role of Solana as the chosen blockchain underscores the growing importance of scalability and transaction efficiency in the rapidly evolving crypto space. Moreover, the market response to TRUMP coin has demonstrated the immense power of celebrity influence in driving liquidity and speculative activity.
For investors, this launch serves as a reminder of the need for caution. While TRUMP and other Meme coins may present opportunities for short-term profits, they also come with significant risks. Understanding the underlying dynamics of the Meme coin market, coupled with the broader macroeconomic factors affecting cryptocurrency, will be essential for navigating this space effectively.
In the coming years, it will be fascinating to see whether the momentum created by celebrity-backed coins can sustain their value over time, or if they will remain a fleeting phenomenon in the ever-changing world of digital assets. One thing is clear: the intersection of crypto, celebrity, and social media is reshaping the landscape of the market, and Solana is poised to be one of the big beneficiaries of this trend.
