Trump’s Digital Asset Push Grows With TRUMP Metaverse, NFT Platform

The Trump Organization is looking to expand its footprint across the digital asset and blockchain ecosystem with a new trademark filing for “TRUMP.”

An entity managing all Trump Organization trademarks submitted the application to the United States Patent and Trademark Office on Feb. 24, 2025. The filing, made by DTTM Operations LLC, indicates plans for commercial use.

According to the USPTO filing, the trademark will cover a range of digital products and services, including a metaverse and a non-fungible token trading platform. The metaverse will serve as a virtual world where users can explore digital spaces featuring TRUMP-branded wearables, restaurants, and other interactive elements.

The platform will also incorporate education and professional settings, offering services related to business, real estate, public service, fundraising, and hospitality management, among others.

The NFT marketplace, as outlined in the filing, will allow users to trade crypto and digital goods, focusing exclusively on authenticated collectibles tied to President Donald Trump.