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RE: How a "trending" topic is bringing thousands of viewers to Steemit
the problem is... that optimizing content for people which are outside of Steemit is bad in short term for authors. They prefer to focus on users on platform, which already have a lot of SteemPower. Votes from 100 new users which will find your article in Google and even register on Steemit because of your article... those 100 votes will be worth close to nothing.
guilds could actually help with that, if they would focus only on content which is very popular also outside a Steemit but on Steemit is undervalued.
This is something the large stakeholders themselves should be paying attention to. Getting actual traffic onto Steemit.com = providing value to the network that should be rewarded.
That´s true, @noisy. I fully agree. SEO is surely an investment in the future and results will be seen in the long run. I totally understand that it´s a lot (maybe too much) work to do for the majority of authors. That´s why some helping tools (included in the editor) would be brilliant (keyword setting for instance).
Regardless, articles like this one here increase at least the awareness. That´s already a big step.