WHY IS A FRENCH FIRM LAUNCHING AN ICO IN GENEVA?

When Trecento Blockchain Capital was deciding where to do its initial coin offering, Monaco was one of the locations in the running.

Founder Alice Lhabouz says Geneva was already at the top of the shortlist even before the canton released its ICO guidelines in May. She tells Olivia Chang that increased demand for blockchain asset management in Geneva was among the deciding factors for the choice.