Token Utilization
- Opporty Priority Listing Services and Opporty Advertising Services
- Customer-Supplier transactions
Opporty Priority Listing Services and Opporty Advertising Services
Opporty has a complex listing system for business providers. Once the site has traffic, business providers may want to buy priority listings. We offer primary listing services with a manual verification procedure which grants priority to verified listings compared to those unverified.
Our other source of revenue is advertising. For example, Yelp reports (https://www.marketwatch.com/investing/stock/YELP/financials) $713.07M of sales revenue in 2016. The primary service Yelp sells is advertising for US businesses. Its revenue grew by about 30% compared to 2015, and by almost 90% compared to 2014.
Other relevant information is provided by Dustin Ruge https://www.linkedin.com/in/dustinruge/ from FindLaw
https://www.linkedin.com/pulse/how-much-should-my-law-firm-spend-marketing-dustin-ruge/
US legal companies spend between two and 12% of their annual budgets on marketing and advertising.
The annual US legal market is worth $437 Billion.
Small and midsized businesses make up $181 Billion USD of the market. Seven percent accounts for $12.67 Billion USD. That is $12.67 Billion USD spent on advertising. There is no exact data on the percentage spent on various online listings and catalogues. Different sources provide different information regarding the industry’s proportional usage. However, based on various sources, it could be assumed that between 10–25% is spent on a variety of listings and online marketplaces.
Avvo’s primary services are listings and advertising. In 2015 its services were valued at $650 Million USD. (https://www.bloomberg.com/news/articles/2015-07-28/legal-website-avvo-valued-at-650-million-in-funding-round)
Those services are overly commercialized, which we do not support. Our expectations are to enter the market and start generating advertising revenue, which will grow in proportion to the growth of traffic.
The process of buying advertising services requires advertisers to purchase tokens, or to transfer money to us to buy tokens and spend them on their advertising campaigns.
Customer-Supplier Transactions
Tokens are mainly created for their exchange for real life services. This procedure is protected by decentralized escrow.
For example, a user wants our lawyers to provide the standard services of registering a company for him. Out tokens are created to support client — provider transactions with established service standards protected by decentralized escrow.