Well, it happens because it's monetized. Everything that can be monetized draws people. It started initially as something related to art and the protection of artists' rights but it developed into something bigger. But even now we can do many things which will benefit communities. Say, with NFT you can not only protect your digital art but also protect the environment. Initiatives like https://myimpactpower.org/ use NFT for such purposes and I find this really progressive. So, I wouldn't fixate on one thing and I would start to consider this in general. And in general it's not as bad as you described.