Over 30% of TikTok videos on crypto investments are misleading: Research

According to a research conducted by the University of Sussex, over 30% of TikTok videos related to crypto investments are misleading. The research analyzed 124 videos about cryptocurrencies on the social media platform, TikTok, and found that around one-third of the videos contained false or inaccurate information about crypto investments.

The study revealed that many of the videos were made by influencers who had little to no knowledge of the cryptocurrency market and were promoting fraudulent investment schemes. These influencers were using the platform to promote their own investment products or services without disclosing the risks involved.

The research findings are concerning because TikTok has become increasingly popular among young people who may not have the knowledge or experience to distinguish between legitimate and fraudulent investment opportunities. The Financial Conduct Authority (FCA) in the UK has already issued warnings about the risks associated with investing in cryptocurrencies, and the research suggests that social media platforms like TikTok need to do more to regulate content related to crypto investments.

In conclusion, the research highlights the need for investors to exercise caution and do their own research before investing in cryptocurrencies. It is also important for social media platforms to monitor and regulate content related to crypto investments to protect vulnerable users from falling prey to fraudulent investment schemes.