Why Are Companies Embracing Augmented Reality (AR) Strategies?
The incorporation of technology into enterprises is of great interest in this digital age. Augmented Reality (AR) is a relatively new tool, and many organisations have already begun to employ it to better serve their consumers and boost productivity. Companies have begun to use augmented reality (AR) because of its distinct and vast properties that benefit a wide range of industries. It is significantly more cost-effective, minimises the number of errors, and can aid in troubleshooting.
Augmented Reality (AR) (AR)
Many people believe that augmented reality is solely utilised for entertainment purposes, such as playing interactive games or navigating maps. In reality, augmented reality (AR) is a step forward in digital transformation; it connects the physical and digital worlds by fusing computer-generated images on a screen with the real object or scene you're looking at. It is natural to refer to it as the fourth wave of the digital revolution.
The ultimate goal of augmented reality is to create a system in which the user cannot distinguish between the real world and its virtual improvement.
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Why are corporations interested in augmented reality?
Many sectors have already adopted this technology, and many more are in the process of doing so. We'll look at a few in particular to understand the impact of AR inside each industry.
Retail
Store management solutions – Augmented reality (AR) can help with some of the most common and time-consuming issues in retail, such as inventory management, product detail tracking, reporting, and improving the user experience.
The image below is one of the store management apps that guides customers around the location of each category (Shoes, Underwear, Dresses, T-shirts, Pants, and so on), saving them time that they would otherwise spend looking.
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Virtual Try-on —Customers can now try on things virtually before purchasing them, removing the need for a physical try. It will save the client time and money because the store will not need to engage additional workers to manage the try-on service.
Photographer: https://www.quytech.com
If the business uses augmented reality elements, there is no need to attach a pricing tag on the item because the client may acquire the current price or discount information by scanning the item. In the absence of an AR feature, the company must either replace the original tag with a new one or apply a discount tag.
These time-consuming and cost-effective steps are reversed by an AR feature. Customers will see the differences as soon as the store makes changes to the database.
Photographer: https://www.trootech.com
Healthcare
Medical Education - Medical schools are using augmented reality features to teach its doctors and nurses. This type of instruction gives students hands-on experience without needing them to work directly with real patients or cadavers. This allows students to repeat the instruction and reduces the amount of organisation required for universities to secure real human bodies for skill practise.
https://www.medgadget.com and https://mobidev.biz provided the images.
Dental Surgery - Dentists can use their smartphone or tablet to see how a patient's smile would appear after surgery. The majority of cosmetic doctors have used this AR feature app to please their patients by showing projected before and after photos.
Featured image source of https://techcrunch.com
Diagnosis of the Patient - Some patients have difficulties explaining their symptoms to professionals. This can be overcome by including AR features that allow patients to better describe their symptoms, allowing the doctor to diagnose them more accurately. Doctors can also get real-time, life-saving patient data that they can use during any examination or operation.
https://augmentedreality.health/ provided the image.
Without the need for exploratory surgery, surgeons could easily visualise patients' internal organs and bones.
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To Locate Veins — When delivering IVs, nurses can use augmented reality to easily locate veins.
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Education
Augmented reality has numerous benefits in the educational sector. AR improves students in comprehending procedures and memorising information since it makes learning more fascinating and interesting. It is not limited to a single age group or degree of education, but can be used effectively at all levels of school and college, from pre-school to graduate studies.
Using augmented reality in the classroom can make a boring class more interesting for students. It incorporates virtual examples and games to enhance textbook subjects and concepts.
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The Advantages of Augmented Reality in Education
At any time and from any location, augmented reality can replace paper textbooks, physical models, posters, and other media. It equips students with portable and low-cost learning materials. As a result, education is more easily transportable and accessible. It is only necessary to have a digital device, such as a smartphone or tablet.
There is no need for specialised equipment — Unlike VR, AR capabilities do not involve the purchase of expensive specialised hardware. Nowadays, the majority of students own smartphones, and augmented reality (AR) is widely available on them, cutting the cost of education.
Improved understanding and collaboration —
It keeps students' attention and makes learning entertaining throughout the class. AR apps provide an opportunity to vary and shake up boring classrooms by delivering interactive courses and group work in which students actively participate in the learning process, helping them to strengthen their teamwork skills.
Effective learning with practical application - AR helps students achieve better results by utilising visualisation and full immersion in the subject matter. Instead of reading about something in theory, students may experience it for themselves and even engage in it, making it more relevant to them.
The app AURASMA is a great illustration of this.
Household Decoration
Previously, interior design firms used augmented reality technology to allow their customers to visualise how a piece of furniture would look in their home without physically moving or attempting to move it.
Photographer: https://somyx.com; Photographer: https://static.stambol.com
This technology also applies to paint colour, allowing clients to experiment with a variety of colours without the need for actual paint samples. IKEA has a terrific home décor augmented reality app.
Tourism
Augmented reality is reshaping the tourism industry, making customers' visits more pleasant and interesting.
Travel and tourism is a vast industry that encompasses a wide range of activities such as transportation, hospitality, housing, tourist attractions, local transportation, and many more. As shown below, the role of augmented reality (AR) in travel apps is growing.
Image credit of https://mk0appinventiv4394ey.kinstacdn.com/mk0appinventiv4394ey.kinstacdn.com/mk0appinventiv4394ey
Tourist Destination - If a tourist has an AR features application that can operate as a guide, there is no need to hire an actual guide. The software allows users to take augmented tours of old locations, structures, and landmarks and learn more about them by pointing the app at a building or landmark and it will give a vision of the entire history and events that transpired there on the mobile screen. Tourists will have a great experience while also being able to study and explore more in real-time on a limited budget.