Who is Cambridge Analytica and what did it do?

English information investigation firm Cambridge Analytica is at the focal point of contention in the United States and Britain after two daily papers gave an account of Sunday that the organization collected individual information about Facebook clients starting in 2014.

Photo: CEO of Cambridge Analytica, Alexander Nix

How could it begin?

Cambridge Analytica is a branch of SCL Group, an administration and military temporary worker that says it deals with everything from nourishment security research to counter-opiates to political crusades. SCL was established over 25 years back, as per its site.

Cambridge Analytica was made around 2013 at first with an attention on US races, with $15 million in maneuvering from very rich person Republican benefactor Robert Mercer and a name picked by future Trump White House consultant Steve Bannon, the New York Times detailed.

What do they do?

Cambridge Analytica markets itself as giving customer examine, directed promoting and other information related administrations to both political and corporate customers.

It doesn't list its corporate customers yet on its site depicts them as including an every day daily paper that needed to find out about its supporters, a ladies' dress image that looked for explore on its clients and a US auto back up plan keen on promoting itself.