Differentiation - a key element of Typography

Typography is everywhere when looking at the web development industry, typography is displayed among websites. Fonts have been known to elicit emotional responses and thus, careful consideration must be given for the right Often the first touch point consumers may have with your brand. The psychology behind typography is more important than one may think. The choice of font style says a lot of about your company and more importantly your brand image. Typography is a tool for an efficient communication, it involves font of course, but much more!
Click on read more, if you want to understand the complexity of typography.