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"Data" production is not just humans storing their video's and songs.
Data in this century is everthing and anyone.
And no one needs to look at the "data" for it to become usefull.
Nobody is watching the blockchain like a movie, no one is listening to the blockchain as music.
Yet it is data.
And we do use it.
But i know what you mean, for personal use limitless amounts of storage is not needed.
But we could sure use some extra haha!!

I still think it doesn't matter how much data is produced, every system has ways of sorting through it. This website for example is a blockchain explorer which uses social media techniques to remove quantitative data, so we only see what's relevant.

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