Should tech journalists be good at tech?

in #technology7 years ago

One of the big questions of 2017 was "Should game journalists be good at games?". A result of some guy struggling to get passed the tutorial of Cuphead, getting cagey about it and having the gaming media come to his defense by insinuating that games are too hard and that you shouldn't be good at them in order to properly cover them. The whole argument was stupid and could have bine sidestepped by just saying something along the lines of "Whoops", instead of doubling down on digging a deeper hole.

But since we're in that neighborhood, here's a new question. Should tech journalists be good at tech?

There are two answers. The people working in tech and the people wanting to read about tech will say yes. It's necessary. If not, false information will be spread. But if you were to ask the people actually working in the field, they would... well, they would probably also say yes, but actually mean no. You may not know this, but a lot of people working in the internet press aren't really journalists. And I don't mean tech journalists, I mean actual journalists. I'm not one, yet I've been working as an imitation of one for years. I sort of slid into writing news because a forum I was a member of a decade ago posted an announcement for the community to pitch in with writing articles. So that's how I got into this and because I did the bare minimum, I kept getting more into it and applauded for it. For the bare minimum. That is honestly frightening, when the bare minimum is lauded. Even when was disgruntled and was on the brink of quitting, last year, doing the bare minimum got me a raise. Now, I mention this because there are a lot of other people in internet journalism, be it tech or gaming, that also got into it in a similar way. With no formal training, no journalism degree. I did do an on-line course that implied actually making a first issue of a magazine alongside a team, so that we'd learn how things go. Like I said, the bare minimum. And because I'm not really a tech journalists, I do make the odd mistake. I once confused Java with JavaScript, though, to be fair, I was recovering from surgery then and was still trying to figure out how to digest food with an incomplete digestive system. But I also confused an Arduino with an Edison, for which I have no excuse. 

However, I still shudder when I see what passes for tech journalism in more reputable sites, that you'd think would do a better job of hiring people that actually have training in the field. And it's not something relegated to internet journalism, that actually seems to have a tiny bit of a leg up over regular journalism, articles in papers and TV about technology being so monumentally misinformed that I wish I could slap people with a trout through the screen. One of the best examples of this I can remember in recent years was form the British television show The Gadget Show, which, you know, you would think would understand technology. That show declared the desktop PC dead, offering reasons like "you can preview photos on a tablet, so you don't even need a laptop now". 

It was made in that wonderful age when tablet PCs were touted by the press as the next big thing. When we were being ushered into the Post-PC world. Fast forward two years and tablets are now dead, desktops are going strong and laptops have killed the tablet.  And you tended to see a lot of these because they're made by people that don't really use tech in their day to day lives. Sure, they have a phone and may write something on a laptop, but they're preaching about things they have no contact with. How am I going to link three monitors to a tablet and do video editing on it in 2014? That's a scenario of a work space that wouldn't have even crossed the minds of these people, because it doesn't fit in their narrow view of what tech is. To them, tech is an umbrela stand that tells you if its raining outside, or a water bottle that tells you to drink water because the human body sure doesn't have a function for that. Nope, sure doesn't, that's why we all died of dehydration a million years ago.

It's very easy to see the lack of understanding present in the tech press whenever articles that predict the future show up. Articles like the one below: 

http://www.thisisinsider.com/things-that-will-no-longer-exist-2017-11

Now, to be fair, there are a few that absolutely make sense, the lower-end compact camera market being killed by smartphones is 100% true. But if you look closely, the reasoning for some of them are utterly mad. Hard Drives going away because of cloud computing? Really? That's the same as The Gadget Show saying something similar because a 1000$ 1TB USB stick was released. What does the author believe that cloud computing uses? I'll give you a hint, it still won't be high capacity SSDs for at least 5 more years, because their price is still huge and supplies are short. So spinning rust is still the go to solution for storage. Then there's things like paper maps going away because we have Google Maps, which is so very useful when you're not in an area with internet coverage. But still, that's about as benign as it can get. It's a filler pieces you'd write at the end of the year when no actual content is out there. 

The incompetence in tech journalism can actually be damaging, spreading false information about what Bitcoin is, about what the deep web is, about how the internet works. Disseminating FUD, fear uncertainty and doubt about technologies they don't understand but still claim to have detailed knowledge of. It gets to the point where shoddy tech journalism is being used to outright swindle people out of their money. There was an Indiegogo campaign not long ago for a fake product called the Triton underwather breathing device, that used liquid oxygen and some fancy unheard of battery to let you breath underwater. And you'd see it being parroted on all sorts of tech sites you'd think would have a bit more of a filter for bullcrap. To prove this thing worked, they had a guy stand for about 12 minutes under water, breathing through it, never turning his head to the left, in case you'd notice the air hose or the tank behind him.

And then there's utter disasters like Solar Roadways that everyone was touting as the text big thing, throwing money at it by the millions, shoving it in everyone's face as the future, as the way forward, and anyone criticizing it as being bought off by the oil industry. Even though, you know, putting a solar panel flat on a road or on the pavement of a parking lot is the worst place to put them. Not to mention there being so many problems with what happens when a 12 ton truck makes a sudden break on glass. And yet, without an actual proof of the concept working, without any sort of testing, without even taking a moment to ask someone that knows how solar panels work, the media was in love with this and encouraged people to spend money on it. And when the cracks started showing and people were pointing out that it was a dumb idea, you'd get replies like "well, I don't see you doing anything to save the environment, at least they're trying". No, they're not trying, it's a scam. 

Then we had the whole "hoverboard" fiasco and so many stupid, stupid ideas that should have been filtered out if only there part of the internet media, and general media too, that covers technology was actually filled with people that understand technology, not just someone that can write or look pretty on camera. Or if you're still going to keep those people around, at least insist on them doing the bare minimum of work. That means actually understanding what they're talking about, not copy and pasting something from Wikipedia, not parroting a press release, not taking some snake oil salesman at his or her word.  And then it's the same media that goes on to complain about how Facebook is causing the Fake News epidemic, ignoring what the source of that Fake News is in the first place. 


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I think this describes most journalism today. A once honorable profession, seems to have resorted to quoting crap from the twitter feeds of so called celebrities for the most part. Fact checking or putting in any sort of work to get hold of "a story" seems to be a thing of the past, even for some of the bigger names. It's all just a race to the bottom for sound bites now.

tl;dr - Online tech journalists get paid shit, so no wonder they're just kids with keyboards, for the most part. Being "good at tech" is not nearly as important as WANTING to learn stuff about tech.

I've worked as a tech journalist for most major online publications in Israel for the better part of a decade. I still write for some magazines on a freelance basis, but learned the trade working full time in a serious publication. So I have no academic training (aside from a few uni courses in media and communications) but I learned on the job (as I often tend to do). I don't know how things work in other countries, but in Israel there's a very high turnover in tech journalism. The pay is shit. Seriously, it's one of the main reason I quit - I make more writing corporate blogs in English than I did flying to MWC to cover announcements and new products presented. Which makes me sad, but explains why the content is just... inferior.

Do tech journalists need to understand tech? It helps. But more than that, it's about the ability to accept that you are not a developer but a journalist. So like any other topic - do your research and don't assume you know anything at all.

I recently started writing a series of articles about blockchain technologies for a local men's magazine. So my text will be featured alongside semi-nude ladies. It's kinda amusing to me, but they pay well. But that's not why I took the job. I took it cause it's fun.

I spent over a week researching. I spoke to 2 CEOs of companies that recently completed an ICO successfully. I read dozens of articles, a couple of whitepapers and learned SO MUCH by writing this. To me, as a techslut, the learning experience that comes with tech journalism is EVERYTHING. It's why I love it so. I get to learn amazing new stuff and then "translate" it into something your average dude can understand while reading the magazine in the toilet.

P.S. None of that stopped Internet commenters from screaming murder when they saw game reviews under the author name of a girl. :)

I can perfectly understand the part about being paid shit. At my first job I earned 90 dollars a month, but just like you, I spent a lot of time actually learning about tech. But that's not something that seems to be popular :(

Yeah, publishers prefer listicles and fluff pieces because those bring in the money. And can be written for cheap. I don't do articles that pay less than $200 a pop nowadays. I am also going to guess that's what most GOOD tech journalists end up doing.

The problem is the Internet and marketing. People want to read articles of a certain length, full of buzzwords so they can skim it and get the gist of it. Marketing departments are fine with this tactic because that is how they get ad revenue from that article except buzzwords are called keywords. Rather than having writers on staff that can write compelling articles, sites focus more on writers that can integrate Search Engine Optimization (SEO) into articles quickly and smoothly so that human readers can comprehend it.

The importance of the article has shifted from the content for people to content for Google AdWords and that is where I think we have the disconnect with today's "journalists".

Sites that employ people to write well written, compelling, articles full of content and details are often left on page five, or worse, on Google results while the pages on top are SEO pieces that are not full of quality content for the most part.

This causes readers to check out more than one source for information, negating the whole "save time" ideal because now they have to skim several articles to get an idea of what is good or not. They find something of interest and Google that, then skim again.

What is sad is, if they would just look for quality content and follow a set of websites that give it, rather than the "leaders in the industry" according to Google then they would save some time and probably get better information all around.

Love the hook about Cuphead by the way. That got me to read the whole article and it was great. Thanks for the points you brought up - I had completely forgotten about solar roadways and the crapfest that turned out to be.

Nice reading. What you described can be seamlessly applied to every other field in journalism, from sports to politics, at least where I'm from (Italy). And that's quite alarming. I think that in this day and age, what with Social Networks and all, everybody's opinion is worth a cent, and the distinction between fact and opinion is becoming progressively slimmer. Journalism is no longer creating trends and informing people, but it has to follow trends and give the people what they want to read, what's "hot" at the moment. They need the clicks.
It doesn't help that, to the average reader, tech is not very different from magic, so it's easier to pretend to know everything about it. I mean, how many times we've heard someone described as "great with computers" just because they know how to format a document in Word?

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