An article from Bloomberg claims that over-ear headphones should be released by Apple in 2018.
![Apple-iBeats-Concept-Takes-the-High-End-Headphones-to-the-Next-Level-Gallery-Video-454937-2.jpg](https://steemitimages.com/DQmbmfKxUHNEDVjfqqd3b7iTeDwRkTWDqMPcdSzB4PXCYbq/Apple-iBeats-Concept-Takes-the-High-End-Headphones-to-the-Next-Level-Gallery-Video-454937-2.jpg)
Considering the massive success of the AirPods, this doesn't come as a surprise.
![Screen Shot 2018-03-05 at 7.23.10 PM.png](https://steemitimages.com/640x0/https://steemitimages.com/DQmcVevBYXFg8uGU3rTU8W2zw9DmhQYSkzgzeXy9ehQo3Ki/Screen%20Shot%202018-03-05%20at%207.23.10%20PM.png)
🤔 Wait a minute...Apple owns Beats, which they paid $3 billion for back in 2014
![tdy_appl-beats_140510.jpg](https://steemitimages.com/DQmbSP5aueJHsG2mFYH4QXrx7XKQBMQsWe6zv8SWZuxGAo8/tdy_appl-beats_140510.jpg)
Apple releasing their own high end headphones would effectively "cannabilize" beats headphones.
Take a look at history though, and you'll notice something...Apple has done this time and time again.
![IMG_5564.jpg](https://steemitimages.com/640x0/https://steemitimages.com/DQmf5QfDhY1qWKu9A9UBBYgc1W1ty9yv1KLbCLGxvZAXFEc/IMG_5564.jpg)
This chart of Apple's revenue shows that they have repeatedly abandoned products with huge revenue streams to create a better product that will "cannabilize" the previous product
The iPod competed with Macintosh and then the iPhone destroyed the iPod.
Unfortunately, Apple hasn't confirmed the headphone release yet.
When they do, you'll hear it here first!
For now, only time will tell.
made with ❤️ by techchat
![](https://steemitimages.com/0x0/https://imgur.com/9Mui079.gif)
Apple is really making things happen in the market. What a great new invention. So amazing.
Thanks for sharing @techchat
Upvoted! ✌
They have a tendency to shake up markets with better products so hopefully that'll happen again! You're welcome, but I hope it gets announced officially by Apple. We'll see! Thanks for the comment✌🏼
Listen to my song people its so nice .
https://steemit.com/dsound/@kingtamarah/20180304t194553700z-kingtamarah-ifucanwait
Muy interesante tu contenido, nos deja un gran aprendizaje como siempre. Saludos
I'm really looking forward to this Headphones. Would be nice if they are really releasing them.
Alot of cannabalism! Nice Post, I love the design of these new headphones. I own pretty basic Bose OTE Headphones atm.
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