Move over Oculus, Apple intends to do it bigger and better with no strings attached in a simple upgrade to iOS11! Augmented reality isn't as far away as some people may think and we are just weeks away from its mass adoption thanks to Tim Cook and the guys in Apple labs.

In this picture an attendee demonstrates the ARKit, augmented reality tool, on an Apple Inc. iPad Pro during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 5, 2017.

While virtual reality headsets from Oculus and others have yet to go mainstream, hundreds of millions of iPhones and iPads in circulation are an iOS update away from morphing into consoles that bridge the real world and the imaginary one.

Apple's big bet is on ARKit, the company's homegrown technology for enabling developers to build AR apps. The software is among the most anticipated features of iOS 11, which is likely to be available this month, and you can expect to see some splashy use cases for the technology at Apple's iPhone event on Sept. 12, in Cupertino.

According to an article published by CNBC entitled 'As Apple preps augmented reality for the masses, developers are searching for the money' the ARKit (a software development kit) now in the testing phase will be released along with iOS11 as early as this month. This is a big development as up until this point to my knowledge no other company has integrated an SDK for augmented reality into a mass adopted product like the iPhone or iPad.

Apparently what is good for gamers is bad for advertisers because with augmented reality comes a new challenge for advertisers, how will they get the attention of users without seamless integration into this new tech.

Zweig thinks he has the solution. Two years after selling mobile ad company AdColony for $350 million, Zweig created AppOnboard in 2016 with the idea that people would rather play an ad than watch one. With AppOnboard's technology, developers can advertise their games in other apps through a demo that lasts 15 to 30 seconds.

For example, if you're playing an adventure game and struggling to get past a certain spot, you may have the option of taking a few swings in a baseball app as a way to get to the next level. At the end of the short trial, you're given the option of downloading the app or returning to the game you were playing.

The image above shows the AppOnboard team, a group of developers which will be bridging the gap between advertisers and users.

Techblogger Wrap Up

Augmented reality will blur the line between fact and fiction. It will integrate our world with one of pure fantasy and imagination. Do you think this is a line that should be blurred? What humanitarian applications do you think this technology could assist solving problems for?

Please leave your thoughts and comments below.

Thanks for reading!

Source:
As Apple preps augmented reality for the masses, developers are searching for the money - CNBC

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