Developing a great package tracking software and maintaining it doesn’t guarantee its success. You need marketing strategies to increase the chances of getting your software purchased.

Here are simple ways to market your digital offering and increase its demand:

Offer a Free Trial

To turn potential customers into long-term clients, you need to build and maintain a trust factor. You can’t expect people to just buy what you’re selling especially if your business is a startup. Scams are common nowadays. People tend to promise gold and then deliver silver. 

Offering a free trial of your software can help potential customers see that you are providing them with a genuine product. With this strategy, you can show your potential clients the value of your software, alleviate their doubts, and help them make an informed decision.

Provide Third-Party Reviews

You can promote your product at no expense by engaging with your loyal customers. If your clients are satisfied with your product, they will be happy to provide reviews and referrals. There are several ways to gather information from pleased customers.

You can use online surveys, interactive postings, and case studies to capture honest third-party opinions. You can also get well-known publications to test your digital offerings to get more traffic towards your website that features your product.

Offer Customer Support

Offering customer support is always a win-win for businesses. You can add a phone number to your website to show your prospective buyer that you are ready to provide them with any assistance they require. As they say, a small gesture goes a long way. 

Providing 24/7 customer support can be the best strategy to improve sales. However, sometimes that is not possible for businesses. In this case, you can either hire a professional to do the job or provide your possible clients with timings during which they can contact you.

Use a Cloud Hosting Service

Using a reliable cloud hosting is one way to market your software efficiently. With cloud computing, you don’t need to host any infrastructure on your own which helps you eliminate the costs of setting up and upholding servers and data centers. A cloud hosting provider can provide hosting on virtual servers in just a few hours. 

Your clients can use your product according to their requirements. They’ll only have to pay for the services they use which will result in happy customers. Moreover, your clients can access your software at any time so they don’t need to pay for any extra capacity. 

Create a Demo Video

Including a demo video and showing how your product works is a great way to ensure sales. Potential clients that already have all the information they need to buy a software application, just need a final push to select your product. You can convince hesitant buyers by providing them with a step-by-step video showing how to use your software system. 

Make sure that you don’t release a low-quality video captured with your digital camera. Hire a professional who can emphasize the features of your software from every angle.

Show Customers that You Care

Customer satisfaction is always the most important aspect of any business. Show them how your software will make things easier for them. Provide them with valuable data with which they can decide if their investment will be worth it. 

Make it personal. Always personalize your communications. Put your clients at the forefront of your business and ask them for feedback. It’s important to show respect to potential customers regardless of whether they buy your software or not.

Put Emphasis on the Benefits and Features

Tell your prospective customers what they have to gain if they buy your software. Show them that you’ll meet their expectations. If you actually plan to deliver what you promise then you don’t need to be afraid of implementing this strategy. 

Keep the contentment of your customers in mind; tell them why your software will be beneficial for them. Include a table of features and benefits while promoting your software to show your prospective clients that you are on the same page as them.

Use the Power of Social Media

Once your software is ready and you’ve registered to all your social accounts, start by making sure that your potential clients know where to find you. Create profiles and pages on different platforms. You can add hashtags related to your software on your page or profile. Cross-promote your pages and profiles on other platforms by providing links to them. 

You can also create and run targeted ads for generating brand awareness. Contests and giveaways are also great for involving your customers in the process. As there are multiple networks available nowadays, try a different approach on each one and see which works the best for you.

Offer Money Back Guarantee

Some studies suggest that offering customers a money back guarantee can boost sales by up to 40%. There are two ways to look at this strategy. With a short-term guarantee, the customer will have lesser time to use all the features of your software and might end up buying it to explore it further. With a long-term guarantee, the customer may feel that they have ample time to make up their mind. They get a chance to notice all the features of the software in detail and the benefits that come with it, thus ensuring sales. You can opt for the strategy that suits you the best.

Select and implement the strategy or a combination of strategies which you think will be the most effective and convenient for promoting your software. 

See how TekTrack Package Tracking Software promotes their amazing product on their website using some of the strategies above.