Global Mobile Advertising Market Size, Share, Industry Trends, Future & Forecast to 2023
IMARC group has recently broadcasted a new study to its broad research portfolio, which is titled as “Global Mobile Advertising Market Report & Forecast 2018-2023” provides an in-depth analysis of the Mobile Advertising Market with the forecast of market size and growth. The report studies the casing heads market worldwide, especially in Asia-Pacific, Europe, Middle East & Africa and Latin America, with production, size, growth, revenue, consumption, import and export in these regions.
It is a departure from the traditional channels of promoting products and services which mainly relied upon newspapers, televisions, periodicals, etc. Currently, mobile advertising provides a more cost-effective mode providing wider coverage. The market has grown at a CAGR of 45% during 2010-2017, representing the fastest growing advertising segment. In 2017, the market was valued at US$ 1331 Billion and by 2023, it is forecasted to reach US$ 1331 Billion.
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Mobile advertising presents the companies with an opportunity to stretch out the services to the target audience more conveniently. Nowadays, consumer directed ad-content is widely being promoted through various social media platforms such as Facebook, Google, Pinterest, BizSugar, etc. which are extensively accessed through various mobile devices. The other major factors for the proliferation of the mobile advertising industry are easy availability of mobile phone handsets and internet data. This has motivated a larger part of the consumer section to spend their disposable income on media and entertainment. Since their time spent on browsing different websites has increased, mobile advertising has become a viable source for the companies to promote their content.
The report has segmented the market on the basis of the various platforms used for mobile advertising such as mobile search, mobile display, mobile video, social media, mobile websites, QR code, messaging, etc. Currently, the major contributing segments in the market are mobile search and mobile display. The main industries using mobile advertising are retail, automobile, financial services, telecom, travel, etc.
On the basis of regional segmentation, North America has emerged as the largest market in mobile advertising, followed by Asia-Pacific, Europe, Middle East & Africa and Latin America. An analysis of the competitive landscape has also been provided in the report. Some of the key players in the industry are Facebook, Google, Microsoft, Millennial Media, Twitter and Yahoo.
View original content: https://www.imarcgroup.com/mobile-advertising-market
Source: IMARA Group
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