Apple vs Nokia
Users had a problem. They wanted a new phone that had the right features to suit their needs. Nokia, a product maker, came out with lots of mobile phones for each bucket of people their marketing team identified. Apple, on the other hand, released the iPhone. They created the app store and equipped developers with the tools to make apps. Each app extended the functionality of the phone in creative new ways. 2.2 millions apps later — Apple has destroyed Nokia.
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