Android Threatened No Free Again As a Google Monopoly Case

Google is entangled in the monopoly case of its home-made operating system, Android in Europe. European Business Competition Commission imposed fines to Google amounting to 5 billion US dollars

This case could threaten Google's business model for Android in the future. Currently the Android operating system is known for its free usage, it does not charge to smartphone manufacturers.

European Business Competition Commission says Google has abused the dominance of Android in the market, such as require smartphone manufacturers to install Google Search app and Chrome browser to get Play Store license.

This you can see on the Android smartphone device you just bought. In it there must be a Google Search app and Chrome.
In addition, Go
ogle is also said to have taken advantage of major manufactures and mobile operators who exclusively install Google Seach apps on their devices before being marketed.

The last point, the European Business Competition Commission said Google has banned smartphone manufacturers to create devices running in an alternative version of Android.

As a result, Google is required to immediately stop these 'illegal acts' within 90 days of the decision.
The technology giant is also preparing to appeal against the decision.

In the company's official blog, Google CEO Sundar Pichai explains how Google runs its business model for Android, in response to the monopoly case facing his company in Europe.

"Android has created more choices for everyone, not a few, excited ecosystems, fast-paced innovations, and low prices to be a marker of healthy competition," Pichai said.

Android can not be free anymore

Furthermore, Pichai suggests that the free Android business model relies on an app install package on devices that manufacturers create. He is also worried that the European Business Competition Commission's decision will undermine the business model.

"So far, the business model from Android means we do not need to charge the mobile phone maker for our technology, or rely on a tightly controlled distribution model," Pichai said.

"But we are concerned that today's decision (from the European Business Competition Commission) will disrupt the balance we have built with Android, and that could pose a threat to proprietary systems over open platforms," ​​he continued.

Google implicitly warns if the Android business model can change due to the European Business Competition Commission's decision. This could also make them need to consider Android licensing to smartphone makers.
The allegation of market monopoly addressed to Google has been running since 2016.

Google's dominance is inevitable. They have more than 90 percent of the market share for search engines around the world and about 60 percent for browser application market share. The smartphone market itself is dominated by Android with a market share of about 85 percent.