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RE: Is Snapchat actually leading the AR race?
Looks like snapchat is trying to lead the market with adding new AR features, however apple has already taken the place when it first released AR with emojis (which was a big disappointment to most people, when it was the only exclusive thing to the iPhone X).
If Google can actually find something useful to do with AR and not just have fun and games with it, then they'll be leading the market. It's only about incorporating that into a need that people will want in their daily lives.
I agree! I recently tried on a Microsoft Hololens and it was the coolest experience I've had with AR. There are going to be some incredible productive applications for something like the Hololens.