They have feedback systems, that is mechanisms that tell them if a change is imminent. And if the direction they took is the right one. To adapt faster, follow these tips:

• Create an active watch system to track your market

• Observe your results continuously and adapt your plans

• Treat the competition and results of other players in your market

  • Anticipate the big changes that can change the rules (like the arrival of social media on the web in 2004-2005)

• Create predictive scenarios, confront them and adapt yourself

  If you are able to anticipate change and adapt continuously, you automatically become more resilient.