'Iceberg' Zuckerberg - nine tents of what he's up to is lurking dangerously out of sight!

I am just surprised it has taken so long for people to work it out. Facebook was never really a free to use service. You would have to be naïve to think it was. You paid to use it not with cash but something far more valuable by giving them access to your lifestyle and interests which was then used by marketers to bombard you with advertising they think will get you to part with your hard gained money.