There are hardcore Apple fans out there which don't really care about a thing and just buy because of the reputation that Apple has and the premium look of the phone. I haven't had an apple device myself but I've used my friend's iPhones,why I fell in love with Apple is because of the operating system they have and the RAM management. Now I can't imagine how its gonna be if you buy an Apple device and you hold it for 2-3 years, then it becomes slower and slower