TechClub Brandkit: Logoverse and Don'ts
We continue to develop the TechClub brand, this time group the layout and content in different groups of the layer in order to organize a little better all the elements that we are creating throughout the design. Having the best organized structure simply creating a new layer and copying the layout in this I already have the design of the page preset and I just have to change the number and title of the page, and in this way focus more on the content that goes in each of them.
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To start what is the logoverse I blocked the layout group and started to add all the versions of the logo that I previously created of the brand. It is important that when we are creating our visual identity we define logos that serve for any type of situation. Especially light and dark backgrounds, so that our brand is always visible in the designs that we are going to make in the future.
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This time we define the main logo, the clear version and its negatives in black and white respectively in order to create a basic logoverse that is adapted to most situations.
For the third page I had my doubts, I had defined talking on this page about the minimum size allowed of the logo but seeing that the information was so small then I decided to annex it in the structure of the logo in order to have all this information on a single page.
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After trying several things I decided that the minimum size allowed of this logo is 100 pixels by 70 pixels, in this way all its details are completely visible so it is the ideal minimum for our work.
Already for the third page I thought of adding a section called Don'ts to mention some incorrect ways of using the logo and highlight that doing it this way is not possible.
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The objective is always to maintain the visibility and composition of the logo in order to highlight the brand and that it can be recognized in any design that we are going to use in the future.
Here are the logo files in SVG and PNG.
In the next publications of this project we will build what will be the complete manual of the brand so that it can be used correctly by other people.
Here are the logo files in SVG and PNG.
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