Google Plans to Make Ads Mutable

If you have ever used the internet, then you have most certainly stumbled upon some ads meanwhile. They appear to be one of the most annoying things when checking our social media. While after seeing millions of ads we kind of adapt to the fact that they are there and subconsciously ignore them, we would all prefer to make them disappear.

Muting the ads sounds too good to be true, and in fact it is. We will not be able to mute all ads in general, but there is a type called "reminder ads". Those ads serve to remind you of an item you for example intended to buy, but then forgot and so now it is sitting in your shopping cart of your favorite store. To some those ads are truly useful, since it is possible that we sincerely forget about a purchase we previously intended to make. In most cases, however, those "reminder ads" just follow all the sites we visit, then a variety of the visited pages will begin to pop up while we browse the internet. If you think of it that way, they are nothing but annoying flies.

Google plans to expand these features, so that users will be able to block more ads even on other services, such as YouTube or Gmail. It was also stated that they intend to make changes to an already existing "block this ad" function, which until now only enabled users to block a specific ad from appearing again.

I'm interested in seeing how these changes will affect our everyday browsing.