Teaching Team Application Season 23 : Marketing Management

Hi Steemit team,

In Reference to "Steemit Learning Challenge - Applications Invited for Season 23"

  
I am dove11 from the National Capital Region of India. I joined Steemit on May 14th, 2022. I am a qualified mechanical engineer and have a PG diploma in marketing management and special alloy welding technology. I have worked with multinational companies as a marketing professional, right from the grassroots level as a sales engineer to the highest level as DGM marketing.

My Steemit Experience

I successfully organized SEC-20 as Dev's Teaching Team.
Steem Representative, concentrating on the "Newbie Promotional Program."
I have worked as a Steem Curator for multiple terms with different teams, including New Comers, Team starting October 2023.
Moderator in Travelling Steem.
Co-founder of Dream Steem Community.
Verified Newcomers' Community, Level 5

Details of my experience and expertise in the subject area: Marketing Management

I have been in the market with different multinational companies manufacturing welding equipment, infotech products, and cement plants. I have also worked with BRO, the Indian Army's Border Road Organization, on a contract basis, and later I took project work overseas as an expert in my field of marketing and project management starting in March 2011.

I have completed a short-term online blogging and vlogging course from Udemy, an online education platform.

I am conversant with plagiarism checking and familiar with ChatGPT and how it works. I have been organizing contests in various Steemit communities for a long time.

The subject area I will cover:

I will conduct a weekly program to bring out Steemians to share their marketing knowledge. I will discuss starting a business and creating the right marketing strategies for their projects. I will give some tips and ask questions. I will evaluate their posts on the scale based on their answers.

We all know that starting a business is very easy, but conducting it without proper knowledge is not so easy. One can start a business or startup by investing money, but they need proper marketing to reach their customers.

I want to tell my new business friends, based on my experience, that if they are starting a business, then what should they do and what should they avoid to run their business successfully?

We shall discuss a solid marketing plan that can take their business to new heights. My learning program will help achieve their business goals by providing them with business direction, timelines, actionable strategies, and more.

Examples of the weekly lessons I would include in my weekly courses

Source

Marketing for a business or any product is the means through which you can talk to the customer directly. You can sell your product, although there are different ways of marketing our products today. But how one should spread awareness is crucial, and I will discuss these points.

Identifying and understanding our business is crucial for attracting customers and fostering growth. Here are the key reasons why a strong business identity is important:

How to make customers feel we are different from our competitors.

A well-defined business identity allows you to distinguish your brand from competitors. This differentiation helps potential customers recognize your unique offerings and can lead to the development of a loyal customer base.

Building Brand Awareness

Your business identity plays a significant role in creating awareness about your products or services. A consistent and appealing brand identity reflected in all marketing materials can significantly increase exposure, making it more likely that potential customers will discover it. For instance, we used to visit our customers at regular intervals and show them how our products were different from our competitors like Larsen & Toubro.

Brand Promotion by Offering Free Samples

Offering free samples at events or through direct contact, depending on the product, one can find potential customers to try their products. For instance, we used to provide welding electrodes to welders in different factories and welding shops operating in the private capacity.

There are few other tricks of the trade that one has to think about based on ground realities and demands, like our team used our welding expertise at the customers' welding area.

Communication Values and Utility

Your business identity communicates your brand's values, depending on your product and the way you present them. By effectively conveying what your brand stands for, one can evoke interest in your target audience, which can enhance customer loyalty and engagement. For instance, I never hesitated to sit with grassroots workers while giving them a demonstration of our products.

Homework Project:

a. What are the main ways you will apply to promote your business?
b. What are the most effective ways to use influencers for business promotion?
c. How can I leverage local listings to boost my business's visibility?
d. What are some creative ways to use high-quality visuals in marketing?

2nd week Identify your customer

Knowing what type of customer you need to attract to your business. Marketing for your business without knowing the customer will not give you the right result in your business. I will give you some tips that will solve your problems. I would like to hear your views and how you will solve it if you ever find yourself in that position.

3rd week: marketing strategy

Your brand's long-term plan to reach its target audience. The marketing strategy will cover product and pricing, as well as brand marketing and product promotion. We shall suggest everything in detail and ask them questions. We shall ask further questions based on their answers.

4th week: Your long-term and short-term marketing goals

Description of your target audience or buyer persona

One or more multi-level marketing strategies and tactics

5th week: Improve your business network

By maintaining both personal and professional contacts. Your network includes everyone you talk to. How to build a profitable network and explore ways to expand your network so it becomes larger. Based on these tips, we shall discuss your plans.

6th-week advertising strategies

Advertising strategies can help improve your brand. There are lots of resources out there for creating a marketing strategy, and a good one will outline all the details about your product, who your potential customers are, and how you'll reach them.

Note: I will give detailed learning programs in all my weekly projects.

I will check and evaluate every post to ensure people will not be using AI or plagiarism to do their homework tasks.

Please note: We shall divide our marking system into 2 Marks x 5 based on 2 marks each for 4 questions and 2 marks for the quality of the post. With our knowledge of plagiarism, AI checking, etc., I will check every post thoroughly.

Evaluation System

Greetings Dear @

Description Evaluation

Question 1 .... /2
Question 2 .... /2
Question 3 .... /2
Question 4 .... /2

Quality and rules /2
Presentation
Originality
Plagiarism free ✅
Human/AI Human
Total /10

Thanks for joining the contest

Note: I might add another member to help me run this contest smoothly if selected.

Teaching Team Application Season 23: Marketing Management
I am sure, based on my proposal and experience of running a similar contest, I will get a chance to conduct this program and spread awareness of marketing management among my fellow Steemians.

Sincerely yours,

@dove11

Discord @dove11 #7685