Runway to roof: Chanel's $35-million solar-power tata power solar system price, play to help low-income Californians
Runway to the roof: Chanel's $35-million solar-power tata power solar system price, play to help low-income Californians
© (Sunrun) An aerial view of Casitas del Valle in Moreno Valley, Calif., a Sunrun solar panel project similar to of the ones financed by Chanel's $35-million investment that aims to provide solar access to about 30,000 low-income Californians over the next several years. (Sunrun)
If you’re a low-income resident of California with a new solar panel on your apartment-building roof and extra money in your pocket, you might have Chanel to thank.
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That’s because the French luxury label that's the go-to for celebrities around the world (including Tilda Swinton at the recent Venice Film Festival and Shira Haas and Julia Garner at Sunday night's Emmy Awards) announced Wednesday that it is investing $35 million with San Francisco-based Sunrun, the largest rooftop solar installer in the U.S., aimed at bringing solar power to 100 multifamily properties across the Golden State.
“That will be for about 30,000 low-income residents,” said Lynn Jurich, Sunrun's co-founder and chief executive. “They'll get solar panels on their rooftops that will essentially save them about $50 per month on their electric power. Most of their electricity will be free for the 20-plus years.”
The solar-meets-high-style partnership may sound like an odd pairing, but according to John Galantic, Chanel Inc.'s president and chief operating officer, it’s part of Chanel’s larger effort to combat climate change outside its core business.
“The impacts of climate change are already upon us,” he wrote in an email to The Times. “While we need to take action within our own business activities to reduce emissions, we also believe in going beyond our own footprint to support communities and natural ecosystems that are already affected by climate change.”
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He said Sunrun’s track record in the solar space — as well as its chief executive — convinced him that the company was the right one to help expeditiously further that goal. “When we met Lynn Jurich, CEO of Sunrun, we knew we had found our partner,” Galantic said. “When Lynn says, 'Let’s get this done,' she means it.”
Jurich said Chanel’s several-year investment is helping to finance the installation of solar panels on apartment buildings that will eventually provide solar power to an estimated 10,000 households that wouldn’t necessarily have the option because they're multifamily dwellings. (By comparison, an individual homeowner installing a solar system would invest around $15,000 before rebates and tax credits.)
Chanel is also funding 20,000 hours of solar-panel installation job training in the first year of the partnership.
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Although the relationship between Chanel and Sunrun only came to fruition late last year, 21 of the 100 Chanel-financed installations have already been completed across the Golden State.
Four — Monterey Village in Rancho Cucamonga, Olive Meadow in San Bernardino, Impressions at Valley Center in Victorville and Vera Cruz Village in Richgrove — are in Southern California.