If I had it to do over again I’m pretty sure I wouldn't do something like Half Meme Press. It was a thing in the early 2000s for game makers to come up with corporate identities, as if they were entities, like all the game companies from earlier, rather than people. But the revelation of the social media era is people want to connect with the real you. Being an entity is something traditional publishers actually have to overcome to their customers. I’d probably just put my name on stuff.