SimplyBrand (SBA) | The Biggest Future E - Commerce In The World

in #symplybrand6 years ago (edited)

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         Making a choice while shopping online could be really difficult as we all know, but it becomes even more difficult if you have to go as far as recognizing which goods or brands are authentic or mere counterfeits.

This is why SimplyBrand has made it a point to prioritize the cleaning of e-commerce of counterfeiting brands. Their major market is China; where about 70% of the world’s counterfeiting takes place.

SimplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read.

In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, our solution would be able to solve this problem at a larger scale and high effectiveness.

Check out the video below to get more details on what SimplyBrand is bringing and how they intend to make that happen:

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