Business feats. People from different countries

Donald Trump, US President

Turn yourself into a legend, and people come to her to touch.

Famous businessmen: Donald Trump, President of the United States

Trump's history is a little like a standard success story in the style of "was nobody - everything". His father is a successful entrepreneur, a builder. Donald Trump received a good education: he graduated from a private boarding school, the Wharton School of Business. He had no problems with employment either: he began his career in the construction company of his father.

Back in college, Trump realized a project to modernize the multi-apartment complex, which brought $ 6 million in net profit. Until 1989, the future president became more successful and richer. But everything changed the financial crisis.

Trump built expensive facilities, not at his own expense. To increase the pace, loans were taken, which were covered by other loans. As a result, the scheme did not work.

Trump's debts were $ 9.8 billion, which resulted in the bankruptcy proceedings against the company and himself.

The businessman saved his ability to negotiate. He agreed to give six creditors 49% of his share in a five-star hotel. In exchange, Trump received more favorable conditions for payments on loans taken from them. The businessman refused from Trump Shuttle, did not retain ownership of any of the construction sites. He was offered to manage the construction for a modest salary but was allowed to use his name on the buildings. An important image move was the preservation of the Trump Tower in New York.

When I walked through the streets of New York and saw homeless people, I realized what kind of happy people they were! They are richer than me by 9.8 billion dollars.

In 1995, Trump made another attempt to reach the previous level and organized a joint stock company Trump Hotels & Casino Resorts, which includes the remaining casinos. However, the fall in prices for company shares in 1998 again ends in debt. During the periods of take-offs, the firm regained some of its assets, then accumulated debts and several times declared bankruptcy.

Despite financial problems, Trump turns his name into a brand.

He launches the TV show "Candidate", his bottled water line and Visa Trump card, implements major construction projects. Although in his biography the words "bankruptcy", "court" and "debts" are found almost in every second line, in the eyes of the public, he always looked like a successful businessman.

Famous businessmen: Mike Jagtiani, Landmark Group

The Indian family Jagtiani moved to Kuwait and then sent her son to go to college in London. He did not live up to his hopes: he failed the exams, abused alcohol, dropped out of school and worked in a taxi. Jagtiani returned to his homeland and very soon remained alone: all members of his family died.

The businessman had an inheritance of 6 thousand dollars and a place in Bahrain, which his brother rented for trading before he fell ill.

All the money Jagtiani spent on the purchase of children's clothing, which he planned to sell to his compatriots who came to Kuwait for work.

At first, I had to work without helpers, but it helped him generate ideas that attracted buyers. For example, he installed a bench for men so that they could wait for their wives. Although the store with a full range of children's products and so was a novelty.

Now Jagtiani-owned company Landmark Group, headquartered in Dubai, is represented in ten countries. At the same time, the businessman is still trying to focus on the middle class and immigrants from India in the price policy.

Michael Bloomberg, Bloomberg

Unnecessary experience does not happen, look, how to use it.

Well-known businessmen: Michael Bloomberg, Bloomberg

The successful entrepreneur and the 108th mayor of New York City have firmly established themselves in the list of the richest people in the world of Forbes. In 2018, he took the eleventh BILLIONAIRES 2018 line rating.

The future billionaire was born in a poor family of an accountant and secretary. Neither in school nor in high school he did not shine, his assessments were average. He entered the Johns Hopkins University thanks to the patronage of an employee of a firm selling office equipment, where he worked part-time in the senior classes. But to the last courses Bluzberg unexpectedly for teachers entered the number of the best students.

After university, the future entrepreneur became a student at the Harvard Business School, successfully graduated and settled in Salomon Brothers. His career in this large investment company was promising. He started from the bottom, and eventually became a senior partner of the firm.

After 15 years of work on the company, Bloomberg was fired - allegedly due to staff reduction. However, he himself saw the reason for the conflict with one of the leaders.

The 39-year-old financier was on the street, however, with good compensation of $ 10 million. In the same year, Bloomberg created the Innovative Market System, later renamed Bloomberg L.P. The company specialized in providing financial information. To not be accused of borrowing technology from Salomon Brothers, Bloomberg began to develop his own software. Thanks to the creation of a terminal through which users can monitor and analyze the financial market in real time, the firm earned $ 600,000 in the first transaction for their sale.

Later, Bloomberg's financial company grew into a whole media empire. The news agency Bloomberg News Service provided the media with news of financial markets since 1990. Then the radio station WNEW, the 24-hour news TV program Bloomberg Information Television, Bloomberg Magazine joined the holding.

The experience of successful project management Bloomberg later used as mayor of New York.

For 12 years, he managed to reduce the level of unemployment and crime, reform education, improve the environment. And all this for a salary of 1 dollar a year.

Famous businessmen: Fedor Ovchinnikov, "Dodo Pizza"

The way in business Fedor Ovchinnikov began when he opened a bookstore, tricked into getting a loan from a bank: he said that he needed money for repairs in the apartment. All the actions the businessman described in a blog, thanks to what quickly became popular. Success attracted influential partners to whom Ovchinnikov was forced to sell his share in business during the 2008 crisis.

The new business of the entrepreneur with the sale of books was not connected. If you do not take into account the fact that at the checkout in "Dodo Pizza" they offer the edition he wrote. He himself admitted that he had been dissuaded from opening a pizzeria in Syktyvkar, as she would not stand the competition, and no one needed delivery. But his business model worked.

The entrepreneur is open for communication, tells in detail about his work in social networks. Yes, and from the preparation of pizza secret is not done: the client can watch the process through a webcam.

Later, one pizzeria in Syktyvkar turned into an international network, but Ovchinnikov's business is something more than retail establishments. This is our own information system, which integrates into business processes and allows them to be made more efficient, and a franchise product.

By the way, in January 2017 the revenue of that very first pizzeria "Dodo Pizza" in Syktyvkar was 7 How to increase the capital of millions of rubles.

Mikhail Peregudov, "The Party of Food"
Show people what you can trust.

Famous businessmen: Mikhail Peregudov, "Party of food"

A businessman from St. Petersburg earns on the desire of people to make their lives easier. "Party of food" is a service of delivery of boxes with prepackaged products and recipes to them. Peregudov copied the idea from the company Plated from New York. The foreign project actively grew, besides the service looked convenient and in demand.

The "food party" was launched just in time: it became only the third company in the market, which was engaged in the delivery of products for cooking dinners. Subsequently, many clones were discovered, but few succeeded in obtaining the same fame.

Peregudov himself sees the complexity of developing such a business in the people's distrust.

The main objections - too expensive, small portions, poor-quality products. Work with them quite actively. For example, a company channel on YouTube has videos that provide answers to common questions. In one of them, Peregoodov purchases products under the menu of "Party of food" in a regular supermarket and compares the final cost with the price of the box.

The project started in 2014 almost at the same time, when the first economic sanctions were introduced. Peregudov admitted in an interview that the situation was stressful. Now the "Party of Food" offers six different menus, as well as fruit and vegetable sets and products for desserts in addition. Recipes created by the chef Mikhail Stepanov.

Amancio Ortega, Inditex

Do not stop, even if they do not believe in you.

Famous businessmen: Amancio Ortega, Inditex

The name of this Spanish businessman is not the most recognizable, but his brainchild is known to everyone. A year ago he fought for leadership Amancio Ortega became the richest man in the world in the ranking of the richest people in the world of Forbes.

Ortega was born in the family of a railwayman, his mother worked as a servant. Due to lack of money, he could not finish school and at the age of 13 began to work as a messenger in a shirts store.

At the age of 14, he tried himself as an apprentice to a fashion designer, but he said that a tailor would not come out of it. And I was wrong.

In 1972, Ortega opened his knitting factory. First, he and his wife sewed clothes and linen on request in the living room of their own house. When the partner refused to buy a large batch of goods, the couple decided to sell it themselves, for which they opened a small store, Zara. Later, the brand grew into the corporation Inditex.

Anna Tsfasman, "Dalby"

Fight with stereotypes if you are confident in your product.

Famous businessmen: Anna Tsfasman, "Dalby"

Tsfasman, according to her confessions, was not going to open her own business. She was the general director of the network "Caffeine" and worked in the company for more than five years. But in 2012 she left without agreeing with the desire of investors to reduce the quality of coffee beans. The entrepreneur returned to the market already with her project. Together with the chief barista, Olga Melik-Karakozova, they opened their own coffee house.

Initially, the former managers of "Caffeine" were going to open a chain of stores with tea and coffee, and the plans were ambitious - 300 points in six months. But the owners of the rented premises it was easier to persuade the coffee shops, and in the end, it was decided to stop at them. Investors were found quite quickly, they invested $ 1 million in business.

The Doubby project has a "modest" goal: to offer customers one of the best coffee in the world.

Now there are more than 85 coffee shops in the network, including Moscow, St. Petersburg and other cities of Russia, Dubai, Barcelona, Prague, Tbilisi. Most of them are open for franchise.

One of the complexities of the coffee business for Tsfasman was the fight against stereotypes: people are wary of additives like sugar, milk, and syrup, to the lack of food in the coffee house. However, the currently selected format works. The company plans to open budget coffee houses DoubleB White and coffee and alcohol bars DoubleB Black.

Mikey Jagtiani, Landmark Group
Find what people need, and give them that.

Evgeniy Demin, SPLAT

Do not change your ideas, if you believe that everything is right.

Famous businessmen: Evgeny Demin, SPLAT

The entrepreneur started a business with the spread of dietary supplements and teas. But soon I decided to switch to creating my own product, and the team began to develop a toothpaste formula. Dizzying takeoff failed because of the crisis. All the money went to the project, and Demin admitted that the purse at that time was empty, and even the phone was disconnected for non-payment. Even when a unique product appeared, buyers did not line up behind it in the queue: the market was crowded with cheaply advertised goods.

The problem could be solved by cheapening the paste by changing the recipe, but Demin preferred another option - to explain to potential buyers why they need to choose this product.

So in boxes SPLAT, there were loose leaves with letters from the businessman thanks to which the word-of-mouth radio started.

As a result, demand generated a proposal: pharmacies and retail chains posted pasta on their shelves. Now the toothpaste SPLAT is sold in more than 40 countries.