When you can't make them see the light, make them feel the heat. (Ronald Reagan)

What does this thing mean? I am thinking about it myself, but I kind of get a feeling about it that is good. What do I mean? There are times when you try to explain something to someone, but it simply doesn't work. They don't get it, they don't understand it, they don't catch it. Maybe you are trying to explain the concept of offside in football to your spouse... it is just hopeless. What do you do?

You might feel like giving up, but there is something else you can do. You can make them feel the heat, at least using the concept of Ronald Reagan.

If they do not see the light, then you can make them feel the heat.

You have to look at it from a different angle. If you cannot explain the concept of offside using the football language, maybe you have to enter the kitchen and explain it there. Or maybe you have to find a different way to explain it.

If you cannot get your idea through the board of your company, or if you have a problem that seems unsolvable... try a different method or strategy. Maybe that is exactly what you need in order to achieve success the way you want!