What does blockchain have anything to do with Roseanne Barr?

Well, this is the world we live in now. Caputo has said he believes that blockchain is “the future of content.” He told The Daily Beast that Barr’s show is that prime content ― particularly because it can be used for luring “conservative-minded backers eager to tip the balance of political power in Hollywood,” according to the outlet.
https://www.huffingtonpost.com/entry/roseanne-reboot-may-be-brought-back-to-life-by-former-trump-aide_us_5b0ebe99e4b0568a8810a322