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RE: Why I believe so strongly in Choon, and why it matters
Going to be interesting to see how that goes. SoundCloud has a huge catalogue but has struggled to attract enough subscribers but then again Choon's costs should be way less as they will be funding the IT with NOTES! What a great way to grow a business - with your own money! :-)
Well, SC started out being for creators, and shifted to being for mainstream hiphop listeners when they wheren't making money. They could have made a GREAT advertising platform, but little happened there.
They could have made their once amazing app, a bit more modern to still be good. But no, they fucked up, and still have no means of que'ing tracks on IOS. The user experience is lacking and the platform does nothing for artists in itself in terms of promotions. Not any more at least.
Also, it's hard to go from "forever free", to "pay to hear mediocre music after being used to free".
Choon costs will be low for sure. They are very agile, and don't need a lot of people working on administrative bullshit.
Yeah! It's brilliant 👌
Yes I agree about SC. I really can't understand how a company can be run so badly. It's not rocket science! They had such a great thing going on. They just needed to add more social features, be more supportive instead of pissing people off and then, as you say, build a great advertising platform. Removing groups was the beginning of the end really.