Hey Steve!
I want to talk about T a bit more: since you currently host a podcast, do you have any experience with trying to make your content viral without sacrificing quality? Or spending a ton of money? Mainly, I was wondering if you could clarify what you mean by an "Influencer?"
This is a bit tricky. So the key is not quality or spending money. It is about someone influential advertising for you. By Influential, I mean a major media outlet that gets millions of viewers.
So, I don't know too many examples, but one group I know personally caught an influential wave was mentioned in an article by a major media corporation. Because they were mentioned on a media outlet that gets over 50 million views a month, their instagram got thousands of followers almost immediately after the article was published. Now, with thousands of followers, their account is influential in itself.
The problem, of course, is getting noticed. Especially with podcasts - Now that they have gone corporate
Once again, the way to succeed is by knowing someone at the top.